Reading
Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing.” The advertisers hire people,buzzers,who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as “new and improved.” But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
Listening
Hi, my name is Bill. Um, I was talking your professor in the subway about the great phone service that I was using. And it turned out we’re both interested in marketing. So he asked me to talk in his marketing classes. You see, I am a buzzer, part time, you know. During the day, I’m a student just like you. Now, I read that piece attacking buzzing, it is really misleading. How would it describe buzzing leading a lot, and gives a wrong impression?
First, it makes it sound like buzzers don’t tell the truth about the products they’re buzzing. That’s not true. How buzzing works this. Companies find people who use their products and who really think product is good. So buzzing is not like ordinary advertisement where an actress is paid to read some lies. Um, yes, I get paid for telling you what I am thinking, but you get the truth from buzzers. I really do think my phone service is great. That is why the company hired me.
Second, the reading makes it seem that when a buzzer talks to someone, the person believes whatever they hear from the buzzer. Not true. In fact, the opposite is true. People I talk to ask a lot of questions about the products I buzz, that is about the price, service and how long I used the product. If I don’t have good answers, they won’t buy the products.
Finally, if you believe what you read, buzzing will destroy civilization, that is stupid. If a product is bad, the company can’t recruit buzzers. So what you get from a buzzer is not only sincere but is likely to be about a good product. If you try the phone service I use, you’re gonna love it. So people who try buzzed products are going to have a good experience. So end up being more trustful and open up to people.
the article states that many critics would like to ban the buzzers , who advertise products companies, and provides three reasons for support. However, the buzzer in the lecture explains that all of the reasons presented in the reading are misleading and refutes each of the authour's reasons.
first, the reading claims that buzzers are being paied to advertise company's products and they do not say the truth of those products. the buzzer opposes this point by saying that the buzzers advertise a specific commodity purchasing form that company. he also states that buzzers get paid to improve the product's quality but not as a ordinary advertisers because buzzers are using those products and are satisfied.
second, the article posits that buzzers are pretending to convince the customers buy something. in contrast, the buzzer says that customers when see a commodity ask many questions form buzzers in both price and services, and other features of products. if buzzers do not have persuasing answer, customers will not buy that products.
third, the reading says social relationship will be affected and destroyed when buzzers advertise company's products. the buzzer casts doubt on this point by explaining that if company's products are not very well, never have company hire buzzers. according to the him, buzzers have great experiences and can cultivate truth in the society and consumers can associate with them.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-30 | haoboooo | 68 | view |
| 2019-10-23 | maryam_torabi | 71 | view |
| 2019-09-18 | farshad_hom | 80 | view |
| 2019-08-13 | Zakara21 | 83 | view |
| 2019-06-13 | LGI | 73 | view |
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Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
the article states that many critics would ...
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Line 1, column 67, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ny critics would like to ban the buzzers , who advertise products companies, and p...
^^
Line 1, column 193, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...the buzzer in the lecture explains that all of the reasons presented in the reading are mi...
^^^^^^^^^^
Line 7, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...s each of the authours reasons. first, the reading claims that buzzers are be...
^^^^^
Line 7, column 136, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...do not say the truth of those products. the buzzer opposes this point by saying tha...
^^^
Line 7, column 235, Rule ID: FROM_FORM[4]
Message: Did you mean 'from'?
Suggestion: from
...vertise a specific commodity purchasing form that company. he also states that buzze...
^^^^
Line 7, column 254, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...commodity purchasing form that company. he also states that buzzers get paid to im...
^^
Line 7, column 334, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...improve the products quality but not as a ordinary advertisers because buzzers ar...
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Line 7, column 345, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'advertiser'?
Suggestion: advertiser
... products quality but not as a ordinary advertisers because buzzers are using those product...
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Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
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Suggestion: Second
...ose products and are satisfied. second, the article posits that buzzers are pr...
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Suggestion: In
...o convince the customers buy something. in contrast, the buzzer says that customer...
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Line 13, column 254, Rule ID: UPPERCASE_SENTENCE_START
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Suggestion: If
...rvices, and other features of products. if buzzers do not have persuasing answer, ...
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Suggestion: Third
...ers will not buy that products. third, the reading says social relationship w...
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Line 19, column 118, Rule ID: UPPERCASE_SENTENCE_START
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...en buzzers advertise companys products. the buzzer casts doubt on this point by exp...
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Suggestion: According
... well, never have company hire buzzers. according to the him, buzzers have great experien...
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Line 19, column 260, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'him'?
Suggestion: the; him
...have company hire buzzers. according to the him, buzzers have great experiences and can...
^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, second, so, third, well, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 10.0 7.30242825607 137% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 19.0 30.3222958057 63% => OK
Nominalization: 0.0 5.01324503311 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1221.0 1373.03311258 89% => OK
No of words: 227.0 270.72406181 84% => More content wanted.
Chars per words: 5.37885462555 5.08290768461 106% => OK
Fourth root words length: 3.88156143495 4.04702891845 96% => OK
Word Length SD: 2.5628863468 2.5805825403 99% => OK
Unique words: 123.0 145.348785872 85% => More unique words wanted.
Unique words percentage: 0.541850220264 0.540411800872 100% => OK
syllable_count: 357.3 419.366225166 85% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 24.0680852432 49.2860985944 49% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 111.0 110.228320801 101% => OK
Words per sentence: 20.6363636364 21.698381199 95% => OK
Discourse Markers: 6.09090909091 7.06452816374 86% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 16.0 4.19205298013 382% => Less language errors wanted.
Sentences with positive sentiment : 3.0 4.33554083885 69% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.131076748716 0.272083759551 48% => OK
Sentence topic coherence: 0.0612341934268 0.0996497079465 61% => OK
Sentence topic coherence SD: 0.0505146195292 0.0662205650399 76% => OK
Paragraph topic coherence: 0.0881409442372 0.162205337803 54% => OK
Paragraph topic coherence SD: 0.0539301612336 0.0443174109184 122% => OK
Essay readability:
automated_readability_index: 14.2 13.3589403974 106% => OK
flesch_reading_ease: 51.18 53.8541721854 95% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 13.92 12.2367328918 114% => OK
dale_chall_readability_score: 8.45 8.42419426049 100% => OK
difficult_words: 55.0 63.6247240618 86% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.