Both the reading passage and the speaker's lecture discuss the advantages and disadvantages of the franchise. While the author enumerates three possible benefits: reliable supplier, lower costs and higher security, the lecturer, however, is not on the same wavelength with the author for several reasons.
First of all, the professor begins by pointing out that the franchise companies would force their contractors to purchase some specific products that is overpriced. That is to say, the franchise companies do not allow the contractors to buy the same products through other channels even if they are cheaper. This idea turns its back on the article counterpart, which states that the contractors do not need to take risk to seek for suppliers since the franchise companies already have found feasible suppliers.
Second, the speaker goes on to talk about that the franchise companies would charge thirty percentage of advertisement costs from the contractors. Only when the franchise companies do advertise the contractors' company do they return the fees. To further elaborate, the franchise companies just promote their own brands instead of the franchise owners. Such an idea also gives a counter evidence mentioned in the article, which considers that the franchise owners could save money from advertising because the parent company already paid the costly advertising.
As a final point, the lecturer concludes by contending that according to a study, purchasing an already existing independent business have twice as much chance of success during the first four years as franchises. Accordingly, this point of vies also casts doubts on the contents of the article, which indicates that buying a franchise is much safer than starting a new business.
In summary, owing to the reasons given by the speaker above, she does not find the arguments in the reading passage convincing.
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Transition Words or Phrases used:
accordingly, also, first, however, if, second, so, while, in summary, first of all, that is to say
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 16.0 22.412803532 71% => OK
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1603.0 1373.03311258 117% => OK
No of words: 297.0 270.72406181 110% => OK
Chars per words: 5.39730639731 5.08290768461 106% => OK
Fourth root words length: 4.15134772569 4.04702891845 103% => OK
Word Length SD: 2.79186510494 2.5805825403 108% => OK
Unique words: 176.0 145.348785872 121% => OK
Unique words percentage: 0.592592592593 0.540411800872 110% => OK
syllable_count: 480.6 419.366225166 115% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 39.9207548359 49.2860985944 81% => OK
Chars per sentence: 133.583333333 110.228320801 121% => OK
Words per sentence: 24.75 21.698381199 114% => OK
Discourse Markers: 8.16666666667 7.06452816374 116% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0740297764507 0.272083759551 27% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0278487412189 0.0996497079465 28% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0208095006448 0.0662205650399 31% => Sentences are similar to each other.
Paragraph topic coherence: 0.0377518403895 0.162205337803 23% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.023983159783 0.0443174109184 54% => OK
Essay readability:
automated_readability_index: 16.4 13.3589403974 123% => OK
flesch_reading_ease: 47.12 53.8541721854 87% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 14.34 12.2367328918 117% => OK
dale_chall_readability_score: 8.92 8.42419426049 106% => OK
difficult_words: 77.0 63.6247240618 121% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.