The passage makes a point on American wood companies would refuse to buy the eco-certification for several reasons. The professor, on the other hand, argued that it will likely that many of those companies, actually, do buy the eco-certificate, and he gives his own points of views.
Firstly, the author of the passage assumes consumer ignorance about eco-certificate, because advertising is the main attraction to buy the product for virtually every American consumers. The lecturer, however, states the abundance of eco-minded people who aware of protecting the environment would favor buying eco-certificated products since those companies are trustworthy.
Secondly, the reading passage makes an assertion on the prices of eco-certificated products to be higher than uncertificated ones, with together, American consumers' tendency to buying cheaper products, it is unlikely for companies to earn eco-certification. In contrast, the professor disproves the hypothesis that constructed in the passage by providing the results of a study on customer preference of choosing the same product from different companies. Since the study shows that if the difference in price between the two products is as small as 5%, the price is not an essential factor, indeed, value regards environment-friendly products.
Thirdly, according to the author, since American wood companies sell most of their products in the United States rather than abroad, where eco-certification is important, USA originated companies don't have to buy the eco-certificate to keep up with others. The professor, meanwhile, casts doubts on eco-minded American customers whose attention is drawn by international companies because of eco-certification. Therefore, American wood companies, without eco-certification, cannot profit from the market.
Grammar and spelling errors:
Line 5, column 156, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'consumers'' or 'consumer's'?
Suggestion: consumers'; consumer's
...tificated ones, with together, American consumers tendency to buying cheaper products, it...
^^^^^^^^^
Line 7, column 197, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... is important, USA originated companies dont have to buy the eco-certificate to keep...
^^^^
Transition Words or Phrases used:
actually, first, firstly, however, if, second, secondly, so, therefore, third, thirdly, while, in contrast, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 1.0 7.30242825607 14% => More conjunction wanted.
Relative clauses : 7.0 12.0772626932 58% => More relative clauses wanted.
Pronoun: 11.0 22.412803532 49% => OK
Preposition: 41.0 30.3222958057 135% => OK
Nominalization: 14.0 5.01324503311 279% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1557.0 1373.03311258 113% => OK
No of words: 264.0 270.72406181 98% => OK
Chars per words: 5.89772727273 5.08290768461 116% => OK
Fourth root words length: 4.03089032464 4.04702891845 100% => OK
Word Length SD: 3.62923662374 2.5805825403 141% => OK
Unique words: 157.0 145.348785872 108% => OK
Unique words percentage: 0.594696969697 0.540411800872 110% => OK
syllable_count: 495.9 419.366225166 118% => OK
avg_syllables_per_word: 1.9 1.55342163355 122% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 7.0 2.5761589404 272% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 21.2450331126 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 49.8767480897 49.2860985944 101% => OK
Chars per sentence: 155.7 110.228320801 141% => OK
Words per sentence: 26.4 21.698381199 122% => OK
Discourse Markers: 12.5 7.06452816374 177% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.33816685482 0.272083759551 124% => OK
Sentence topic coherence: 0.15313880265 0.0996497079465 154% => OK
Sentence topic coherence SD: 0.0956768307515 0.0662205650399 144% => OK
Paragraph topic coherence: 0.218621903188 0.162205337803 135% => OK
Paragraph topic coherence SD: 0.0547489679536 0.0443174109184 124% => OK
Essay readability:
automated_readability_index: 19.6 13.3589403974 147% => OK
flesch_reading_ease: 19.71 53.8541721854 37% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 17.0 11.0289183223 154% => OK
coleman_liau_index: 17.24 12.2367328918 141% => OK
dale_chall_readability_score: 9.47 8.42419426049 112% => OK
difficult_words: 76.0 63.6247240618 119% => OK
linsear_write_formula: 15.0 10.7273730684 140% => OK
gunning_fog: 12.4 10.498013245 118% => OK
text_standard: 17.0 11.2008830022 152% => OK
What are above readability scores?
---------------------
Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.