According to the reading and the lecture, they both talk about ecocertification of wood. The author of the reading believes that this ecocertification will not be successful in the U.S.A. However, the lecture claims oppose to the author of the reading. He says that there are a lot of good reasons why America should pursue ecocertified products.
Primarily, the reading contends that American consumers are exposed to so much which results to consumers do not place beliefs in advertising nowadays. This point is challenged by the lecture. He claims that still many consumers trust in advertising,in addition consumers can distinguish the product with good quality.
Secondarily, the author of the reading states that ecocertified wood will be more expensive than uncertified ones. The reason is that the wood companies have to pay the money to ecocertification agency for their business. In addition, it said that the wood companies, in America, will prefer to keep the price of ecocertified wood lower than before. On the other hands, the professor said that people will buy the products eventhough it is more expensive which is ecocertified woods. Because people always want good products, that has good quality. Furthermore the difference of the price is not too much:which is only 5% more.
Finally, the author of the reading points out that this will not be successful internationally. There are not convincement in the arguement because pursuing certification would not make sense for American wood companies. American wood business sell most of their products only in their country. However, the lecture rebuts that many countries will be interested in ecocertification products; thus they might get this chance to have products that are eco friendly and steal this idea from the U.S
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Grammar and spelling errors:
Line 3, column 229, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ure. He claims that still many consumers trust in advertising,in addition consume...
^^
Line 3, column 251, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , in
...ill many consumers trust in advertising,in addition consumers can distinguish the ...
^^^
Line 5, column 550, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...t good products, that has good quality. Furthermore the difference of the price is not too ...
^^^^^^^^^^^
Line 7, column 496, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: S
...friendly and steal this idea from the U.S
^
Transition Words or Phrases used:
but, finally, furthermore, however, if, second, so, still, thus, in addition, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 33.0 30.3222958057 109% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1518.0 1373.03311258 111% => OK
No of words: 286.0 270.72406181 106% => OK
Chars per words: 5.30769230769 5.08290768461 104% => OK
Fourth root words length: 4.11236361783 4.04702891845 102% => OK
Word Length SD: 3.04904728147 2.5805825403 118% => OK
Unique words: 149.0 145.348785872 103% => OK
Unique words percentage: 0.520979020979 0.540411800872 96% => OK
syllable_count: 467.1 419.366225166 111% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 3.25607064018 184% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.9590630502 49.2860985944 79% => OK
Chars per sentence: 94.875 110.228320801 86% => OK
Words per sentence: 17.875 21.698381199 82% => OK
Discourse Markers: 5.9375 7.06452816374 84% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.4698803762 0.272083759551 173% => OK
Sentence topic coherence: 0.141446544883 0.0996497079465 142% => OK
Sentence topic coherence SD: 0.0929273936571 0.0662205650399 140% => OK
Paragraph topic coherence: 0.25980104348 0.162205337803 160% => OK
Paragraph topic coherence SD: 0.0981520616255 0.0443174109184 221% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.5 13.3589403974 94% => Automated_readability_index is low.
flesch_reading_ease: 54.22 53.8541721854 101% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.9 11.0289183223 90% => OK
coleman_liau_index: 13.22 12.2367328918 108% => OK
dale_chall_readability_score: 7.85 8.42419426049 93% => OK
difficult_words: 61.0 63.6247240618 96% => OK
linsear_write_formula: 8.5 10.7273730684 79% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.