ReciprocityReciprocity is an interchange between parties in which both sides benefit equally. Reciprocity is based on sharing and balance. To share is to bond. Sharing establishes a reciprocal relationship that is not easily denied. People give in order t

Reciprocity

Reciprocity is an interchange between parties in which both sides benefit equally. Reciprocity is based on sharing and balance. To share is to bond. Sharing establishes a reciprocal relationship that is not easily denied. People give in order to receive. When both parties expect reciprocity, each is more likely to be satisfied than if one side felt entitled to receive without giving. We enter into reciprocal relationships almost every time we interact with others. When we buy something, we expect it to be a balanced exchange, in which we give and receive equal value. Reciprocity contributes to our sense of fairness.