The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Here, argument presents a strategy for introducing its new line of coffee in the market. A stated, Apex Corporation (AC) will try to capture the market by first introducing the product into a major supermarket and then subsequently to the major chain restaurants; through this approach, AC hopes to capture the top spot in the coffee market. In the argument, it fails to capture any idea about tackling problems. It assumes that mere a strategy of advertisement will make them the top seller. It fails to provide compelling argument on other aspects of marketing.
Firstly, It hopes to survive initial sales on just word-of-mouth advertisement in a major supermarket. This assumption does not guarantee any success of the sales. It may happen that this sort of advertisement would fail to encourage customers to buy their products. For any newcomer in any field, there are a lot of problems which need to be reviewed such as targetted group, consumption criteria, whether customers will like the product or not branding, endorsements. Based on these results introduction of a new product may be successful. Generally, corporations tend to sell their product for free in the initial days and as people develop a taste for the products and from various feedbacks on improvement a full-fledged release can be planned. Here, the argument fails to acknowledge that only word-of-mouth advertisement can not guarantee that the product will be successful.
Secondly, it assumes that the only advertisement is the key factor to make customers aware of their products. Other than that, advertisements can be targetted to the specific lot who are more susceptible to buy the product. A study on coffee drinkers and their habit may serve a guideline for a corporation to exactly target the customers who are likely to purchase the product. A lot of people who do not watch TV or listen to the radio; to target those people print, the internet and social media advertisements can become a boon for the corporation. Also, a lot of office workers drink coffee twice or thrice in a day; these customers can be targetted with concentrating on selling products to business outlets.
Thirdly, to become a top seller in any field, lot of factors need to be considered; the advertisement is one such aspect, but there is more. Profitability, pricing, offers to capture the mind of buyers, competition from other ventures and availability of products are other such factors which should be studied and based on a holistic study; the strategy should be made to become on of the top sellers in the coffee market. If all these aspects are carefully considered then, one can expect A
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| 2019-04-12 | saifuddin662 | 37 | view |
| 2018-10-27 | helpwithAWA | 50 | view |
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| 2018-09-09 | ankshu | 18 | view |
| 2018-08-13 | Vishwajeet Kumar | 77 | view |
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Grammar and spelling errors:
Line 3, column 486, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'results'' or 'result's'?
Suggestion: results'; result's
... branding, endorsements. Based on these results introduction of a new product may be su...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, second, secondly, so, then, third, thirdly, sort of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2225.0 2260.96107784 98% => OK
No of words: 442.0 441.139720559 100% => OK
Chars per words: 5.03393665158 5.12650576532 98% => OK
Fourth root words length: 4.58517132086 4.56307096286 100% => OK
Word Length SD: 3.04676883127 2.78398813304 109% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.466063348416 0.468620217663 99% => OK
syllable_count: 701.1 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => Less pronouns wanted as sentence beginning.
Interrogative: 0.0 0.471057884232 0% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 62.5062196905 57.8364921388 108% => OK
Chars per sentence: 111.25 119.503703932 93% => OK
Words per sentence: 22.1 23.324526521 95% => OK
Discourse Markers: 4.8 5.70786347227 84% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0982527357097 0.218282227539 45% => OK
Sentence topic coherence: 0.030707461084 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.0445203471698 0.0701772020484 63% => OK
Paragraph topic coherence: 0.0644521819268 0.128457276422 50% => OK
Paragraph topic coherence SD: 0.050617528676 0.0628817314937 80% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 8.5 12.3882235529 69% => Linsear_write_formula is low.
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.