The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author claims here that super screen should allocate a greater share of its budget next year to reaching the public through advertising. Stated in the way, the argument distorts the view of the situation by manipulating facts and by providing weak evidences. In support of this conclusion, the author reasons that fewer people attended super screen-produced movies during pas year, contents of some positive reviews are not reaching enough to their perspective viewers, problem lies not with quality of their movies but with public's lack of awareness that movies of good quality are available. However, careful scrutiny of evidence reveals that it provides little credible support for the author's recommendation. Hence, the argument can be considered unsubstantiated.
First of all, the arguments readily assumes that fewer people attended super screen produced movies because of lack of awareness of good quality of movies. This is merelt an assumption made without much solid ground. For example, If there were more attendies for movies then they are surely aware of super screen movies and their quality? So, they are aware about quality of movies. Hence the argument would have been much more cogent if it explicitly stated that they are not aware of their improved quality of their movies.
The argument readily claims that author alos points out that yet percentage of positive reviews by reviewers about specific super movies actually increase. This again is a weak and unsupported claim as it does not demonstrate any clear correlation between how many past reviwers and current reviewers. To illustrate further, may be their were more negative reviewers as compared to positive? May be their only some people who are giving them positive reviews, they can be from their company also? If argument had provided evidence that mention clearly about negative and positive reviwers quantity then it would have been a lot more convincing to the reader.
Finally, the author cites that content of these reviewers are not reching to their prospective veiwers. May be they don't want to read about super screen produced movies as they wanted to read earlier when they didnt know about the quality of movies? May be people have lots interest in these kind of super screen movies. May be they are bored of seeing these kind of movies and not getting interesting stuffs to watch and enjoy ? Without convincing answers to these questions, the reader is left with impression that claims made by author are more of wishful thinking rather than substantivte evidence.
In conclusion author is unoersuasive as it stands.
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Grammar and spelling errors:
Line 1, column 694, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...rovides little credible support for the authors recommendation. Hence, the argument can...
^^^^^^^
Line 3, column 375, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ity? So, they are aware about quality of movies. Hence the argument would have be...
^^
Line 3, column 385, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...hey are aware about quality of movies. Hence the argument would have been much more...
^^^^^
Line 3, column 424, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... Hence the argument would have been much more cogent if it explicitly stated that...
^^
Line 5, column 13, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...quality of their movies. The argument readily claims that author alos points o...
^^
Line 5, column 97, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that yet percentage of positive reviews by reviewers about specific super movies...
^^
Line 5, column 195, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...se. This again is a weak and unsupported claim as it does not demonstrate any cle...
^^
Line 5, column 539, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...? If argument had provided evidence that mention clearly about negative and posit...
^^
Line 7, column 105, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...t reching to their prospective veiwers. May be they dont want to read about super scre...
^^^^^^
Line 7, column 117, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... their prospective veiwers. May be they dont want to read about super screen produce...
^^^^
Line 7, column 211, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...s they wanted to read earlier when they didnt know about the quality of movies? May b...
^^^^^
Line 7, column 287, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...es? May be people have lots interest in these kind of super screen movies. May be they are...
^^^^^^^^^^
Line 7, column 322, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...t in these kind of super screen movies. May be they are bored of seeing these kind ...
^^^
Line 7, column 322, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...t in these kind of super screen movies. May be they are bored of seeing these kind of ...
^^^^^^
Line 7, column 338, Rule ID: BORED_OF[1]
Message: Did you mean 'bored with'?
Suggestion: bored with
...of super screen movies. May be they are bored of seeing these kind of movies and not get...
^^^^^^^^
Line 7, column 354, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...movies. May be they are bored of seeing these kind of movies and not getting interesting s...
^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, hence, however, if, may, so, then, for example, in conclusion, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.5258426966 123% => OK
Auxiliary verbs: 10.0 12.4196629213 81% => OK
Conjunction : 9.0 14.8657303371 61% => OK
Relative clauses : 13.0 11.3162921348 115% => OK
Pronoun: 42.0 33.0505617978 127% => Less pronouns wanted
Preposition: 58.0 58.6224719101 99% => OK
Nominalization: 13.0 12.9106741573 101% => OK
Performance on vocabulary words:
No of characters: 2201.0 2235.4752809 98% => OK
No of words: 423.0 442.535393258 96% => OK
Chars per words: 5.20330969267 5.05705443957 103% => OK
Fourth root words length: 4.53508145475 4.55969084622 99% => OK
Word Length SD: 2.59281151394 2.79657885939 93% => OK
Unique words: 210.0 215.323595506 98% => OK
Unique words percentage: 0.496453900709 0.4932671777 101% => OK
syllable_count: 684.9 704.065955056 97% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 6.24550561798 64% => OK
Article: 8.0 4.99550561798 160% => OK
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 4.0 4.38483146067 91% => OK
Performance on sentences:
How many sentences: 21.0 20.2370786517 104% => OK
Sentence length: 20.0 23.0359550562 87% => OK
Sentence length SD: 60.7888431105 60.3974514979 101% => OK
Chars per sentence: 104.80952381 118.986275619 88% => OK
Words per sentence: 20.1428571429 23.4991977007 86% => OK
Discourse Markers: 5.7619047619 5.21951772744 110% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 16.0 7.80617977528 205% => Less language errors wanted.
Sentences with positive sentiment : 12.0 10.2758426966 117% => OK
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.204575314385 0.243740707755 84% => OK
Sentence topic coherence: 0.0571147634771 0.0831039109588 69% => OK
Sentence topic coherence SD: 0.0720677373142 0.0758088955206 95% => OK
Paragraph topic coherence: 0.104279502198 0.150359130593 69% => OK
Paragraph topic coherence SD: 0.0608714626431 0.0667264976115 91% => OK
Essay readability:
automated_readability_index: 13.1 14.1392134831 93% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.8420337079 105% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.1743820225 91% => OK
coleman_liau_index: 12.88 12.1639044944 106% => OK
dale_chall_readability_score: 8.4 8.38706741573 100% => OK
difficult_words: 101.0 100.480337079 101% => OK
linsear_write_formula: 14.0 11.8971910112 118% => OK
gunning_fog: 10.0 11.2143820225 89% => OK
text_standard: 14.0 11.7820224719 119% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.