An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show. Or the situation may be reversed when a children’s television show is written to include characters that are based on already-popular toys.
Using the example from the lecture, explain the concept of entertainment merchandising.
Post dates | Users | rates | Contents |
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2013-11-01 | farzaneh | 75.00 | Check this speaking |
2013-12-03 | ben | 90.00 | Check this speaking |
- An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entert 75
- Using points and examples from the lecture, explain the two pricing strategies described by the professor. 70
- Briefly summarize the problem the speakers are discussing. Then state which solution you would recommend and explain the reasons for your recommendation. 80
- Our thinking and behavior are often influenced by other people. When we admire and respect someone, we naturally try to imitate their behavior and attitudes. Groups of people whom we admire and whose behavior and attitudes we tend to imitate are known as 83
- 2. Which of the following statements do your agree with? Please give specificreasons for your opinion. Some believe that TV programs have a positiveinfluence on modern society. Others, however, think that the influence of TVprograms is negative. 80
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