An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show. Or the situation may be reversed when a children’s television show is written to include characters that are based on already-popular toys.
Using the example from the lecture, explain the concept of entertainment merchandising.
Post dates | Users | rates | Contents |
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2013-11-01 | farzaneh | 75.00 | Check this speaking |
2013-12-03 | ben | 90.00 | Check this speaking |
- Using the examples from the lecture, discuss two types of narrators that an author of fiction might use. 70
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- The professor proposes two solutions to the problem the woman describes. Briefly summarize the problem. Then state which solution you would recommend. Explain the reasons for your recommendation. 75
- 2. Which of the following statements do your agree with? Please give specificreasons for your opinion. Some believe that TV programs have a positiveinfluence on modern society. Others, however, think that the influence of TVprograms is negative. 80
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