The following appeared in a memo from the president of Bower Builders, a company that constructs new homes.A nationwide survey reveals that the two most-desired home features are a large family room and a large, well- appointed kitchen. A number of homes

The following argument claims that families prefer homes that have larger family room and kitchen. The competitor of Bower Builders, Domus Construction, answers the needs of its customer, hence its homes are sold at higher prices than national average. Consequently, Bower Builders would be able to get the similar results if they expand their family rooms and kitchens. Stated in this way, the argument fails to consider several factors which are essential to render reliable conclusion. Hence, the proposal is not supported adequately for the following reasons.

First, the nationwide survey that renders the decision might not be a reliable one. To illustrate, there is no information regarding the scope and number of states where the survey is conducted. It might be the case that the survey interviewed only a small percentage of population to reach this conclusion. Moreover, the questions that are included in the survey may be biased and it might lead people to give specific answers. In addition, there are no specific statistic about the percentage of participants who consider these two qualities as the most important ones. There may be negligible differences between the other options and these two option. If this is the case, the survey should not be considered as a valuable one. Consequently, the argument would be much stronger if it explicitly stated the number of participants and the statistics that are obtained as a result of the survey.

Second, even if the nationwide survey is a valid one, the populace of cities where Bower Builders operates might not consider these two qualities as the most significant ones. There is a possibility that the survey is not conducted in these areas. The people who live in these cities might have other priorities when purchasing a home. For example, since the families in these cities might have four or five kids , they are more likely to demand extra children rooms instead of larger family rooms. The other option is there may be an increasing trend towards the studio flats, hence the clientele might desire to buy homes in that type. As a result, the argument would be substantially convincing if a separate survey is conducted in each city where Bower Builders operates.

Finally, the argument claims that buildings of Domus Construction are sold at higher prices than the national average and faster because they consider the two factors that is provided by the survey when constructing homes. The connection the argument reached is not supported adequately because it does not eliminate other possibilities that might be effective on the success of Domus Construction. Primarily,due to thrive of economy or some other trends, people might invest their money to real estates and it may be the fuel that boost the speed of sales. In addition, the area where Domus Construction operates might be wealthier district of the country, hence the home prices might be higher than the national average. Other factors such as the reputiton of Domus Construction could be an determining factor in their accomplishments. Without eliminating other possibilities that might lead to the success of Domus Construction, the Bower Builders would be able to achieve similar results by just expanding family rooms remains much of wishful thinking rather than substantive evidence.

Finally, the argument is flawed for the above-mentioned reasons and therefore it fails to provide a convincing case. In order to assess the merits of a certain situation, it is essential to have full knowledge of all contributing factors. In this case, the factors that are considered as important when purchasing a home by the populace of the cities Bower Builders operates would be beneficial.