The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Memorandum from the business manager of a television station claims that reducing coverage time for weather and local news during late-night news has resulted in increase of complaints from viewers about station's coverage of weather and local news, and also local businesses that used to advertise during late-night new program has cancelled their contracts. And it also claims that restoring coverage time back would attract more views and would stop local businesses to cancel their contracts with the station. This memorandum at first might give a glimpse of being correct but when analysed throughly one would see many flaws and defects. It lacks information to reach to the conclusion made.
Let's start with the first claim, memorandum states that over the past year they station increased coverage time for national news and given less time to weather and local news. In this claim memorandum doesn't state any specific increase or decrease in time for national or weather and local news coverage. This time could be varying from 1 minute to any time difference one can assume. Let's say it's been increase in time for national new coverage os 5 minutes, so if we analyse the claim, we would understand that merely 5 minutes increase in coverage time for national news won't result in what this memorandum claims. Secondly, if weather and local news coverage is reduced by 5 minutes then also it would seem unreasonable to blame this reduced time for increased complaints and cancellation of contracts by local businesses. Due to lack of information this claim doesn't hold any ground.
Secondly, memorandum claims that due reduction in coverage time for local news during late-night hours local businesses has cancelled their contracts with the station. First coverage time is reduced for late-night hours, there are very less viewers during that time day as most are sleeping. So blaming this reduction in coverage time of local news for cancellation of contracts isn't relatable. If we are provided with proper data of viewers then still we could link it and make some judgement on basis analysing that. But due to non-availability of this number of viewers we cannot support the claim.
Claim states that coverage hours were varied for late-night hours, if we talk in general then we can say that analysing and claiming something by the data collected for that time doesn't make any sense as late-night hours are assumed to be inactive hours for most viewers.
About local businesses cancelling their contract, reason could be increased advertisement costs also or may be there is some other alternate way like hoardings or some other cheaper and more popular way to advertise.
Lastly this memorandum concludes that moving coverage time back to what it was a year back would increase number of viewers. This claim seems very unclear due to lack of supporting evidence and data of viewers in those late-hours. And also we cannot confirm that this restoration of coverage time would make local businesses not to cancel their contracts.
Finally, after analysing all possible flaws in the memorandum I would say that due to lack of data, supporting evidence and clarity I don't agree with claim that restoring coverage hours to previous year would attract more viewers and station won't loose any more revenue due to cancellation of advertisement contracts by local businesses.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 560 350
No. of Characters: 2796 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.865 4.7
Average Word Length: 4.993 4.6
Word Length SD: 2.606 2.4
No. of Words greater than 5 chars: 182 100
No. of Words greater than 6 chars: 156 80
No. of Words greater than 7 chars: 112 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.667 21.0
Sentence Length SD: 13.04 7.5
Use of Discourse Markers (%): 0.762 0.12
Sentence-Text Coherence: 0.38 0.35
Sentence-Para Coherence: 0.606 0.50
Sentence-Sentence Coherence: 0.153 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...on to reach to the conclusion made. Lets start with the first claim, memorandum ...
^^^^
Line 3, column 203, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...nd local news. In this claim memorandum doesnt state any specific increase or decrease...
^^^^^^
Line 3, column 388, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
... to any time difference one can assume. Lets say its been increase in time for natio...
^^^^
Line 3, column 868, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
.... Due to lack of information this claim doesnt hold any ground. Secondly, memorandu...
^^^^^^
Line 5, column 237, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...ed for late-night hours, there are very less viewers during that time day as most ar...
^^^^
Line 5, column 380, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...ocal news for cancellation of contracts isnt relatable. If we are provided with prop...
^^^^
Line 7, column 180, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ing by the data collected for that time doesnt make any sense as late-night hours are ...
^^^^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...to be inactive hours for most viewers. About local businesses cancelling their ...
^^^
Line 13, column 135, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...data, supporting evidence and clarity I dont agree with claim that restoring coverag...
^^^^
Transition Words or Phrases used:
also, but, finally, first, if, lastly, may, second, secondly, so, still, then, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 49.0 28.8173652695 170% => Less pronouns wanted
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2842.0 2260.96107784 126% => OK
No of words: 553.0 441.139720559 125% => OK
Chars per words: 5.13924050633 5.12650576532 100% => OK
Fourth root words length: 4.84932490483 4.56307096286 106% => OK
Word Length SD: 2.63922300542 2.78398813304 95% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.386980108499 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 885.6 705.55239521 126% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 82.0827799629 57.8364921388 142% => OK
Chars per sentence: 135.333333333 119.503703932 113% => OK
Words per sentence: 26.3333333333 23.324526521 113% => OK
Discourse Markers: 4.2380952381 5.70786347227 74% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.387558506299 0.218282227539 178% => OK
Sentence topic coherence: 0.148939896752 0.0743258471296 200% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.13478061367 0.0701772020484 192% => OK
Paragraph topic coherence: 0.197460189519 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.141099619647 0.0628817314937 224% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 7.32 8.32208582834 88% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.