Many sports players advertised in sports products.Do you think advantages outweigh the disadvantages?
From the dawn of invention of media, advertisements have become one of the prominent interfaces to promote products, nowadays many sport product companies are using sportsmen as their face of advertising. This essay will discuss the advantages and disadvantages of this aspect and conclude.
One main factor that can put forward as a prime benefit of using athletes in publicizing the sports product is expanding the brand value. Players in international sports have a great fan following. Hence, they can be used not only as an ambassador for the firm but also as a source of marketing. It is said that the average sales had gone up by 78% when Sina Nehwal took Yonex shuttle bats to promote. It is also exemplified in the growing number of people using Reebok sports brand in India after Virat Kohli branding it. In brief, it is evident that the sportsperson can increase the sports product brand value in countries. Another point worth considering is it can help in getting other sports into countries. Some games are limited to some countries, so for gaining an adequate amount of market sport product companies uses famous sportspersons to promote the product in their countries. Sports like Cricket which is an English game is quite popular in many of Asian countries, it is said that the famous Brand Nike is prompting Cricket in Canada by advertising Sachin Tendulkar posters and television, also they have recently organized an ice cricket to promote their brand.
On the other hand, although this process has an adequate amount of advantages there are some disadvantages. Some people only work for money and they can be a brand face for anything. One example is that in recent International Twenty-Twenty cricket matches some cricketers are used for promoting a sport-drink which had a high amount of doping bases and they have been paid a considerable amount for promoting this product, this resulted in 158 people hospitalized by consuming that drink. So it is clear that advertising by a sports person without knowing about the product has some negative implications
In conclusion, many sports brands are using athletes to promote their products. While people buy these products without having a second thought, it promotes new sports and helps in the expansion of the product market. Despite the minor disadvantage, the benefit of using a player in promoting a sports product has more advantages
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-18 | Anmol Thukral | 56 | view |
| 2019-07-10 | Jalal_kazi | 78 | view |
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Grammar and spelling errors:
Line 3, column 94, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
...it of using athletes in publicizing the sports product is expanding the brand value. P...
^^^^^^
Line 3, column 587, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
... that the sportsperson can increase the sports product brand value in countries. Anoth...
^^^^^^
Line 5, column 528, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
...k. So it is clear that advertising by a sports person without knowing about the produc...
^^^^^^
Line 5, column 606, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e product has some negative implications In conclusion, many sports brands are us...
^^^^^
Line 7, column 297, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
...enefit of using a player in promoting a sports product has more advantages
^^^^^^
Transition Words or Phrases used:
also, but, hence, if, second, so, while, in brief, in conclusion, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 13.1623246493 144% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 50.0 41.998997996 119% => OK
Nominalization: 1.0 8.3376753507 12% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2024.0 1615.20841683 125% => OK
No of words: 398.0 315.596192385 126% => OK
Chars per words: 5.08542713568 5.12529762239 99% => OK
Fourth root words length: 4.46653527281 4.20363070211 106% => OK
Word Length SD: 2.81551470471 2.80592935109 100% => OK
Unique words: 202.0 176.041082164 115% => OK
Unique words percentage: 0.507537688442 0.561755894193 90% => More unique words wanted or less content wanted.
syllable_count: 628.2 506.74238477 124% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 69.376112479 49.4020404114 140% => OK
Chars per sentence: 119.058823529 106.682146367 112% => OK
Words per sentence: 23.4117647059 20.7667163134 113% => OK
Discourse Markers: 5.41176470588 7.06120827912 77% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223751483349 0.244688304435 91% => OK
Sentence topic coherence: 0.0895025445267 0.084324248473 106% => OK
Sentence topic coherence SD: 0.0698666753974 0.0667982634062 105% => OK
Paragraph topic coherence: 0.16848124356 0.151304729494 111% => OK
Paragraph topic coherence SD: 0.0561861534975 0.056905535591 99% => OK
Essay readability:
automated_readability_index: 14.2 13.0946893788 108% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 12.54 12.4159519038 101% => OK
dale_chall_readability_score: 8.78 8.58950901804 102% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.