The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
This argument assumes the Apex Corporation's intent without ever providing substantial evidence. It does not clearly argue why their strategy indicates wanting their coffee line to be a top seller.
First off, the beginning statement detracts from the final conclusion. We are told that Apex is releasing this line only because the demand for artisan coffee increased, which does not necessarily mean that they want to make this line the top coffee seller. This sentence also greatly limits the scope and applicability of their product. Gourmet Select is implied to be a artisan coffee. Artisan coffee is in greater demand, but we do not know how in demand it is compared to all coffees in general. Maybe only 10% of coffee consumers buy artisan coffee and an increased demand means 11% now buy it. If this were the case, it would be silly for Apex to think that Gourmet Select could make it to the top charts.
The statements are also too vague to come to conclusions. Sure they are releasing the line to major supermarkets, but how many and where? Are they trying to go global or is it just one area? They are running a advertisement campaign, but this is too general to draw any conclusions. Are they targeting other coffee lines? Do they even aim to beat other coffee lines? It is unclear if Apex even wants to compete seriously or if they simply want their product to sell well like all companies do. Without specification there is no way to tell if they want to be a top seller or not. Same with the chain restaurants; how many and how widespread is their reach? With just a few more details, this argument could be much stronger.
So far, everything in the plan suggests that Apex wants their new brand to do well, but does not indicate to what degree. For example, they first put their new line in major supermarkets, but it says in "hopes to sustain sales." This does not scream "top seller" material and - if anything - undermines the idea that Gourmet Select will sell well. This argument is lacking any evidence that Apex truly wants to compete at a high level. It would have been better to compare Apex's campaign to other top coffee sellers' campaigns for supporting evidence. Even providing a direct quote from a Apex employee about the company's intent would have been sufficient.
Reaching far outside the scope, vague, and lacking evidence for competition, this argument fails to convince the reader of Apex wanting Gourmet Select to be on top charts.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-07 | sn140 | 82 | view |
| 2019-08-04 | sikrewalrohit96@gmail.com | 33 | view |
| 2019-07-13 | ron_84 | 83 | view |
| 2019-07-11 | Pushkar A Pandit | 77 | view |
| 2019-07-04 | dreece2304 | 63 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 430 350
No. of Characters: 1984 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.554 4.7
Average Word Length: 4.614 4.6
Word Length SD: 2.428 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.538 21.0
Sentence Length SD: 6.222 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.266 0.35
Sentence-Para Coherence: 0.441 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 371, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...roduct. Gourmet Select is implied to be a artisan coffee. Artisan coffee is in gr...
^
Line 5, column 209, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...r is it just one area? They are running a advertisement campaign, but this is too...
^
Line 7, column 607, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...nce. Even providing a direct quote from a Apex employee about the companys intent...
^
Transition Words or Phrases used:
also, but, first, if, may, so, well, for example, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2066.0 2260.96107784 91% => OK
No of words: 430.0 441.139720559 97% => OK
Chars per words: 4.80465116279 5.12650576532 94% => OK
Fourth root words length: 4.55372829156 4.56307096286 100% => OK
Word Length SD: 2.58288111667 2.78398813304 93% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.495348837209 0.468620217663 106% => OK
syllable_count: 638.1 705.55239521 90% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 2.0 8.76447105788 23% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.887270566 57.8364921388 79% => OK
Chars per sentence: 82.64 119.503703932 69% => OK
Words per sentence: 17.2 23.324526521 74% => OK
Discourse Markers: 2.4 5.70786347227 42% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214114447308 0.218282227539 98% => OK
Sentence topic coherence: 0.0597090703548 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0543401572175 0.0701772020484 77% => OK
Paragraph topic coherence: 0.124635484665 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0571089312348 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 9.8 14.3799401198 68% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.26 12.5979740519 81% => OK
dale_chall_readability_score: 7.53 8.32208582834 90% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.