The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
It might seem logical, at first glance, to agree with the recommendation that Super Screen Movie Production Company should spend more money next year on public advertising in order to reach enough of its prospective viewers. However, in order to fully evaluate this argument, we need to successfully address some additional questions which might lead to its possible flaws.
First and foremost, we need to ask did the percentage of positive reviews by movie reviewers about specific Super Screen movies really increase during the past year? The information does not reveal the sample size of the survey conducted in order to collect audience’s reviews. For example, it is very likely that the company only gathered the reviews from ten or twenty viewers, but the truth is that there were thousands or millions of viewers last year. Therefore, the survey could not really represent audience’s satisfaction towards movies. To sum up, if it were the case, the intermediate conclusion that viewers were satisfied with specific Super Screen movies would be seriously weakened.
In addition, another question we need to ask is that even the survey turned out to be authentic, does it necessarily mean that the quality of movies were good? It could turn out to be the case, for example, that the company only broadcasted those commercial films which did not contain too many meaningful things, and these movies only attracted a small group of audience such as young adults. Thus, they would no doubt make good remarks since the movies were truly intriguing to them. In short, if we were to learn that Super Screen might only attract a narrow group of people and let them make reviews, it would significantly weaken the conclusion.
Finally, we need to ask why less people did go to Super Screen last year? Was the reason really lack of public advertising? The mere evidence that the company did publish good movies does not necessarily mean that less viewers enjoyed movie in Super Screen due to the public's lack of awareness that movies of good quality were available. Perhaps last year people were more likely to enjoy movies at home only only because they could download all films from the Internet but also because of the high prices of movies in Super Screen. Briefly, if it was the case, the final conclusion that reinforcing advertising would help to attract more audience would be less firm.
Clearly, then, some critical questions are waited to be answered before the advertising director of the Super Screen Movie Production Company safely reach the conclusion that it would be conducive for Super Screen to allocate a larger share of its budget to make more advertisement in order to attract the public.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 452 350
No. of Characters: 2213 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.611 4.7
Average Word Length: 4.896 4.6
Word Length SD: 2.477 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.588 21.0
Sentence Length SD: 10.885 7.5
Use of Discourse Markers (%): 0.882 0.12
Sentence-Text Coherence: 0.365 0.35
Sentence-Para Coherence: 0.571 0.50
Sentence-Sentence Coherence: 0.165 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 29, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...clusion. Finally, we need to ask why less people did go to Super Screen last year...
^^^^
Line 7, column 215, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...d movies does not necessarily mean that less viewers enjoyed movie in Super Screen d...
^^^^
Line 7, column 405, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: only
...ere more likely to enjoy movies at home only only because they could download all films f...
^^^^^^^^^
Transition Words or Phrases used:
also, briefly, but, finally, first, however, if, really, so, then, therefore, thus, for example, in addition, in short, no doubt, such as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2278.0 2260.96107784 101% => OK
No of words: 452.0 441.139720559 102% => OK
Chars per words: 5.03982300885 5.12650576532 98% => OK
Fourth root words length: 4.61088837703 4.56307096286 101% => OK
Word Length SD: 2.60275175622 2.78398813304 93% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.482300884956 0.468620217663 103% => OK
syllable_count: 692.1 705.55239521 98% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 63.7688299079 57.8364921388 110% => OK
Chars per sentence: 134.0 119.503703932 112% => OK
Words per sentence: 26.5882352941 23.324526521 114% => OK
Discourse Markers: 8.70588235294 5.70786347227 153% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.266612268773 0.218282227539 122% => OK
Sentence topic coherence: 0.0896618988123 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0746637453984 0.0701772020484 106% => OK
Paragraph topic coherence: 0.165003003186 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.0598273040018 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.