The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument is based on the reasoning that the decreased allocated time for weather and local news has raised the complaints from its viewer and the cancellation of advertisment and that's why the manager decided to restore the time structure. But, it is equivocal that the complaints made from the viewers are whether for the decreased time or the content. Even if, we assume that the decresed time is the main reason for contention, how can we be sure that the previous stucture was the optimum one. Also, the cancellation from advertisement agency it clearly not related with the decresed time, rather its dependent upon the publicity of the channel.
First of all, quality of a content cannot be measured with time which means increased duration of weather and local news doesnt necessarily mean that it covers up all the important news. So, the recent complaints from the viewer cannot be importuned to the duration. For example, a tv channel covers up the local news of certain area and dedicates all the time to it. But, that channel is prone to bias and prejudice which is likely to incense the viewers who highly appreciate the neutral and unpassionate news. So, only allocating a greater amount of time will not spare the tv channel from its viewers contention.
Secondly, allocation of less time to weather and local time is quite an ambiguous term which makes the argument equivocal on the basis of the definition of the term "less". Its an comparative term and its abstuse at certain point as, if the amount of news regarding weather and local affairs are small in amount, allocating more time to is will not make any difference.
Finally, increasing the time for local and weather news wont help the tv channel from its decreasing popularity and so the cancellation of advertisement as the advertisements are meant for the potential customers from the viewers. Rather the tv channel should emphasize upon the quantity and quality of the local and weather news to regain its popularity.
As a conclusion, the tv channels improvement should focused more on the quality an quantity of their local and weather news instead of the time allocation to restore its popularity.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 369 350
No. of Characters: 1780 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.383 4.7
Average Word Length: 4.824 4.6
Word Length SD: 2.7 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.357 21.0
Sentence Length SD: 7.499 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.415 0.35
Sentence-Para Coherence: 0.644 0.50
Sentence-Sentence Coherence: 0.153 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 184, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...nd the cancellation of advertisment and thats why the manager decided to restore the ...
^^^^^
Line 5, column 122, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ased duration of weather and local news doesnt necessarily mean that it covers up all ...
^^^^^^
Line 9, column 188, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ition of the term 'less'. Its an comparative term and its abstuse at cer...
^^
Line 13, column 232, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Rather,
...e potential customers from the viewers. Rather the tv channel should emphasize upon th...
^^^^^^
Line 17, column 81, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ment should focused more on the quality an quantity of their local and weather new...
^^
Transition Words or Phrases used:
also, but, finally, first, if, regarding, second, secondly, so, for example, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1847.0 2260.96107784 82% => OK
No of words: 369.0 441.139720559 84% => More content wanted.
Chars per words: 5.0054200542 5.12650576532 98% => OK
Fourth root words length: 4.38284983912 4.56307096286 96% => OK
Word Length SD: 2.81175727107 2.78398813304 101% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.452574525745 0.468620217663 97% => OK
syllable_count: 578.7 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 47.7532454288 57.8364921388 83% => OK
Chars per sentence: 131.928571429 119.503703932 110% => OK
Words per sentence: 26.3571428571 23.324526521 113% => OK
Discourse Markers: 6.35714285714 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.313345491362 0.218282227539 144% => OK
Sentence topic coherence: 0.132125192932 0.0743258471296 178% => OK
Sentence topic coherence SD: 0.0642110710735 0.0701772020484 91% => OK
Paragraph topic coherence: 0.20319783301 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.0211002207878 0.0628817314937 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.61 8.32208582834 103% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.