The following is a memorandum from the business manager of a television station.
“Over the past year, out late-night new program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our stations coverage of weather and local news. In addition, local businesses that use to advertise during our late-night news programs have just canceled their advertising contracts with us. Therefore in order to attract more viewers to the program and to avoid losing any further advertising revenues, weshould restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument,
In the memorandum from the business manager of a television station, the conclusion was made that if they increased time to weather and local news there would be less complaints, attract more viewers and gain more advertising contracts. The author shows evidence of this by stating the complaints received from viewers were concerned with stations coverage of weather and local news. Additionally, he states that the local businesses that used to advertise during their late-night new program have cancelled contracts with them. However, before this argument can be successfully evaluated, three pieces of specific evidence is needed.
First of all, were the complaints about the late-night new program airing enough weather and local news? Or could it have been about another program? We see that there have been complaints, however, we do not know the context in which these complaints were made. Perhaps knowing the specific complaints would help us evaluate the argument on whether complaints were made about the late-night show or one of the other aired segments. Without this information, we cannot determine whether or not the complaints were made about the late-night show.
Secondly, there is an assumption being made about the correlation between local businesses and cancelled advertising contracts. The statement was made that local businesses that used to advertise during the late-night news program have canceled their advertising contracts. In order to justify if this, there is some additional evidence needed. Knowing the reasonings from the specific advertisers as to why they pulled their contracts would strengthen or weaken the argument. However, this information is essential in order to validate the argument.
Lastly, taking into account viewers is something missing from the argument. They memorandum states that in order to attract more viewers to the program they need to increase time to weather and local news. In order to validate this argument, there needs to be data that during the weather and local news, there is a higher rate of viewers. The specific evidence needed is the viewer count during the weather and local news segments.
In conclusion, the argument as it stands is flawed. In order to properly evaluate this claim, we need more specific evidence. The evidence will help evaluate the argument more effectively and give us a more accurate depiction of the argument.
- The following is a memorandum from the business manager of a television station Over the past year out late night new program has devoted increased time to national news and less time to weather and local news During this time period most of the complaint 68
- A nation should require all if its students to study the same national curriculum until they enter college 50
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 381 350
No. of Characters: 1989 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.418 4.7
Average Word Length: 5.22 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.143 21.0
Sentence Length SD: 6.826 7.5
Use of Discourse Markers (%): 0.476 0.12
Sentence-Text Coherence: 0.355 0.35
Sentence-Para Coherence: 0.564 0.50
Sentence-Sentence Coherence: 0.187 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 163, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun complaints is countable.
Suggestion: fewer
...o weather and local news there would be less complaints, attract more viewers and ga...
^^^^
Line 2, column 481, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...t this information, we cannot determine whether or not the complaints were made about the late...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, lastly, second, secondly, so, then, as to, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2041.0 2260.96107784 90% => OK
No of words: 381.0 441.139720559 86% => More content wanted.
Chars per words: 5.35695538058 5.12650576532 104% => OK
Fourth root words length: 4.41805628031 4.56307096286 97% => OK
Word Length SD: 2.71427372342 2.78398813304 97% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.433070866142 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 630.0 705.55239521 89% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.6506666428 57.8364921388 74% => OK
Chars per sentence: 97.1904761905 119.503703932 81% => OK
Words per sentence: 18.1428571429 23.324526521 78% => OK
Discourse Markers: 4.28571428571 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.307834467056 0.218282227539 141% => OK
Sentence topic coherence: 0.0982498268178 0.0743258471296 132% => OK
Sentence topic coherence SD: 0.0913769311892 0.0701772020484 130% => OK
Paragraph topic coherence: 0.178362965848 0.128457276422 139% => OK
Paragraph topic coherence SD: 0.114276093901 0.0628817314937 182% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.51 12.5979740519 107% => OK
dale_chall_readability_score: 7.76 8.32208582834 93% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.