The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument here states that Namen’s executives argue that as population and median income increase of the suburbs of Salem, people are willing to spend more money on clothing, while Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen. However, both of these arguments are dependent on certain assumptions which cannot be overlooked and certainly presents a case to warrant a review as we need to understand the demographic of Salem suburbs, people's mentality and their spending power.
Firsltly, the argument is reliant on the fact that since the population of Salem has grown over 50% in the last three years and the median income is 75%, people will be willing to spend money in Namen's stores. There are a few questions on how these numbers are derived and one certainly has to spend some light on it. The population growth of 50% is mentioned, but it has not stated by how much the population has grown. It is possible that the suburb of Salem had 1000 people three years ago and it has 1500 people today, this is not a great increse in population and if the population is this low, the high end Namen stores will not have good sales due to the low population. It also mentions that the median income is $75000. But it does not mention anything about the average income of people. Consider a case in which 49% people of Salem earns less that $75000 and other people earn just more than 75000$, the median income will still be 75000$ but most of the people, would not be able to spend money on the high-end Salem stores.
The assumption mentioned in this argument is that the executives of Roscoe believe that since Suburbs are more family-oriented, then their store will be more profitable then their competitor Namen. If suburbs are family-oriented, it does not mean that people will prefer Roscoe over Namen. The argument itself mentions that the median income is 75000$. What if 40% of the city of Namen earns more than 500000$. They will prefer Namen stores, as if a family is affluent, then they will surely go with Namen because of high-end clothes. It can also be possible that most of the people in Salem have a nuclear family, so there are less number of people and then they will be able to go with Namen stores even if they are selling costly clothes because the families won't have to buy a lot of them.
The third assumption this argument states is that it compares the suburbs of Salem with its other branches. We need to carefully examine the demographics of Salem. It is possible that people from Salem are stingy and do not like to spend a lot of money on clothings. In this case, both Namen and Roscoue will incur losses in Salem. Its also possible that the people of Salem are highly supportive of any local fashion departmental stores, and people won't buy from either Namen or Roscoe.
If the argument would have mentioned clearly about the total population of Salem and if it would have given some more ideas about the financial spending of the people of salem, then this argument could have more merit. If both the stores would have conducted a survey in the city of Salem on whether people would be willing to purchase their products and if the argument would have mentioned anything about their competitiors and the local fashion market in the Salem suburbs, then it could have been lucid and could certaily have proved a point. But since this argument is based on certain assumptions, it becomes ambiguous and both the departmental stores should conduct further research before reaching any conclusion.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 6 2
No. of Sentences: 23 15
No. of Words: 635 350
No. of Characters: 2944 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 5.02 4.7
Average Word Length: 4.636 4.6
Word Length SD: 2.359 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.609 21.0
Sentence Length SD: 15.415 7.5
Use of Discourse Markers (%): 0.739 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.526 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 900, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$75000'.
Suggestion: $75000
...00 and other people earn just more than 75000$, the median income will still be 75000$...
^^^^^^
Line 3, column 940, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$75000'.
Suggestion: $75000
...75000$, the median income will still be 75000$ but most of the people, would not be ab...
^^^^^^
Line 5, column 170, Rule ID: LESS_MORE_THEN[1]
Message: Did you mean 'than'?
Suggestion: than
...hen their store will be more profitable then their competitor Namen. If suburbs are ...
^^^^
Line 5, column 346, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$75000'.
Suggestion: $75000
...self mentions that the median income is 75000$. What if 40% of the city of Namen earns...
^^^^^^
Line 5, column 403, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$500000'.
Suggestion: $500000
...0% of the city of Namen earns more than 500000$. They will prefer Namen stores, as if a...
^^^^^^^
Line 9, column 17, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had mentioned'?
Suggestion: had mentioned
...her Namen or Roscoe. If the argument would have mentioned clearly about the total population of S...
^^^^^^^^^^^^^^^^^^^^
Line 9, column 92, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had given'?
Suggestion: had given
...the total population of Salem and if it would have given some more ideas about the financial spe...
^^^^^^^^^^^^^^^^
Line 9, column 239, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had conducted'?
Suggestion: had conducted
...uld have more merit. If both the stores would have conducted a survey in the city of Salem on whethe...
^^^^^^^^^^^^^^^^^^^^
Line 9, column 372, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had mentioned'?
Suggestion: had mentioned
...hase their products and if the argument would have mentioned anything about their competitiors and t...
^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, look, so, still, then, therefore, third, while, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 24.0 12.9520958084 185% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 54.0 28.8173652695 187% => Less pronouns wanted
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 3008.0 2260.96107784 133% => OK
No of words: 633.0 441.139720559 143% => Less content wanted.
Chars per words: 4.75197472354 5.12650576532 93% => OK
Fourth root words length: 5.01592376844 4.56307096286 110% => OK
Word Length SD: 2.43322149087 2.78398813304 87% => OK
Unique words: 239.0 204.123752495 117% => OK
Unique words percentage: 0.3775671406 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 931.5 705.55239521 132% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 88.1607914085 57.8364921388 152% => OK
Chars per sentence: 130.782608696 119.503703932 109% => OK
Words per sentence: 27.5217391304 23.324526521 118% => OK
Discourse Markers: 3.34782608696 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16645418717 0.218282227539 76% => OK
Sentence topic coherence: 0.0602560307264 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0577244807115 0.0701772020484 82% => OK
Paragraph topic coherence: 0.111107133959 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.047916912958 0.0628817314937 76% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 10.57 12.5979740519 84% => OK
dale_chall_readability_score: 7.55 8.32208582834 91% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.