Professor: Today, we’re discussing the ethics of targeted advertising. Some people argue that online advertising which uses personal information to target specific people is an invasion of privacy. Others argue that it’s simply an acceptable way to reach consumers with products and services they’re interested in. What’s your take? Do you think targeted advertising is ethical, or is it an invasion of privacy?
Jessica: I think targeted advertising is an invasion of privacy. Advertisers shouldn’t be able to track and use our personal information to sell us products. It’s not fair to consumers, and it’s a violation of our rights. Instead, advertisers should focus on creating high-quality ads that appeal to a broad audience. By doing that they can both increase their sales and show respect for their customers.
Mike: I disagree with Jessica. To me, targeted advertising is ethical. It’s a more efficient way to reach consumers with products and services that are relevant to their interests. With the money they save by using more effective marketing techniques, companies can afford to offer lower prices to their customers. Plus, we can always opt-out of targeted advertising by adjusting our privacy settings. As long as we get a choice, I think targeted advertising can be beneficial.
In my opinion, targeted advertising is an act of intruding on our privacy. I strongly agree with Jessica’s point that targeted advertising is an invasion. I would also add that nowadays everyone is using social media and internet excessively. Our everyday life is pretty much depend on the usage of internet. Therefore, we store and save our personal information on internet in various ways. So, companies that are using targeted advertising is including us in their targeted group means they have easy access to our personal information. So, this pose a risk of privacy, not only for our less valuable information, but also vital information.
Mike raised a relevant point that targeted advertising is an efficient way to reach to relevant customers. But it hinders our perspective of other options. We could be targeted customers for a particular good for example, we’re interest in buying a bicycle, and in a way as a relevant customer, we get advertisement for bicycles many times, but these could hinder a potential of buying other vehicle options like motor bikes or even small or old car. So, these effects our capacity to choose other options.
Overall though, I think targeted advertising is wrong and manipulative.
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Attribute Value Ideal
Final score: 4.0 in 5
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 12 15
No. of Words: 202 150
No. of Characters: 998 900
No. of Different Words: 122 100
Fourth Root of Number of Words: 3.77 4.7
Average Word Length: 4.941 4.6
Word Length SD: 2.844 2.4
No. of Words greater than 5 chars: 71 100
No. of Words greater than 6 chars: 61 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 23 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.833 21.0
Sentence Length SD: 11.611 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.387 0.35
Sentence-Para Coherence: 0.443 0.50
Sentence-Sentence Coherence: 0.146 0.07
Number of Paragraphs: 2 1