Recent innovations and development in the field of the information revolution has impacted many areas of human lives including mass communications. Traditional methods of paper, radio, and TV-based mass media communications have been replaced by more advanced and dynamic forms of media called social or internet media. Proponents are debating over this phenomenon, many are in favor of the spread of such medium due to paramount benefits it has to offer. However, others have opposite views highlighting its detrimental impact. To some extent, I agree with the later view and will discuss the same in this article.
To begin with, the new mode of mass communications like online or social media has enormous benefits to offer. First, it gives power to all section of the society to express their views on pressing issues, moreover, such online issues some time generate positive movement globally. For instance, an important cause such as inclusive equal growth of both genders including equal pay has left some positive influence worldwide, due to which we have seen an increasing elevation of women leaders incorporates and government.
On the other hand, there are negligible side effects of mass communication. It is difficult to judge the authenticity of the information shared on such platform which can create panic and unrest for individuals and for the society as well. For example, in many cases, such an online medium of communication was able to spread hate crimes by inspiring false radical views.
In conclusion, from the above examples and according to me, although, the information revolution has changed the way of mass communications, traditional media are also equal popular due to their authenticity.
- Should marketing for consumer goods companies like clothing and food focus on fame and good faith or on short term strategies like discount and special offers? And in what ways this can impact on their reputation? Why? 85
- There is no need for newspapers in modern world. To what extent do you agree or disagree? 85
- Some people believe laws change human behavior. Do you agree with it? 61
- Some organisations integrate employees in decision making process of their goods and services. Discuss the advantages and disadvantages of this. 85
- Nowadays TV has become an essential part of life, and a bride to spread news and awareness and for some, it acts as a companion, what is your option about this? 77
Transition Words or Phrases used:
also, first, however, if, moreover, so, then, well, as to, for example, for instance, in conclusion, such as, in many cases, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.5418719212 66% => OK
Auxiliary verbs: 2.0 6.10837438424 33% => OK
Conjunction : 10.0 8.36945812808 119% => OK
Relative clauses : 2.0 5.94088669951 34% => More relative clauses wanted.
Pronoun: 11.0 20.9802955665 52% => OK
Preposition: 43.0 31.9359605911 135% => OK
Nominalization: 14.0 5.75862068966 243% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1460.0 1207.87684729 121% => OK
No of words: 273.0 242.827586207 112% => OK
Chars per words: 5.34798534799 5.00649968141 107% => OK
Fourth root words length: 4.06481385082 3.92707691288 104% => OK
Word Length SD: 2.99019584359 2.71678728327 110% => OK
Unique words: 166.0 139.433497537 119% => OK
Unique words percentage: 0.608058608059 0.580463131201 105% => OK
syllable_count: 470.7 379.143842365 124% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Article: 3.0 1.56157635468 192% => OK
Subordination: 0.0 1.71428571429 0% => More adverbial clause wanted.
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 6.0 3.65517241379 164% => OK
Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 22.0 20.5024630542 107% => OK
Sentence length SD: 49.64394055 50.4703680194 98% => OK
Chars per sentence: 121.666666667 104.977214359 116% => OK
Words per sentence: 22.75 20.9669160288 109% => OK
Discourse Markers: 13.0833333333 7.25397266985 180% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 8.0 6.9802955665 115% => OK
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.1932144224 0.242375264174 80% => OK
Sentence topic coherence: 0.0651768901736 0.0925447433944 70% => OK
Sentence topic coherence SD: 0.0449978965811 0.071462118173 63% => OK
Paragraph topic coherence: 0.111270123003 0.151781067708 73% => OK
Paragraph topic coherence SD: 0.0203942817458 0.0609392437508 33% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.1 12.6369458128 119% => OK
flesch_reading_ease: 40.69 53.1260098522 77% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 13.1 10.9458128079 120% => OK
coleman_liau_index: 14.05 11.5310837438 122% => OK
dale_chall_readability_score: 9.88 8.32886699507 119% => OK
difficult_words: 89.0 55.0591133005 162% => OK
linsear_write_formula: 9.0 9.94827586207 90% => OK
gunning_fog: 10.8 10.3980295567 104% => OK
text_standard: 9.0 10.5123152709 86% => OK
What are above readability scores?
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Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.