These days many kinds of sports have become very popular. Sport competitions are attracting millions of people which also makes them perfect resource for promotion of sport related products. Some people tend to believe that it is a bad trend, while others find advertisement by sports players more interesting and helpful comparing to the TV, radio or internet alternatives. This essay will discuss both the advantages and the disadvantages of such advertising strategy.
On the one hand, it usually feels more natural for people to rely on choice of a professional athlete. It is obvious that pro players know how to play their sports and consequently understand important characteristics of the utilised equipment. For example, a professional snowboarder will likely ride the most appropriate board for his style as well as a football player will unlikely use inconvenient boots in an important game. As a result, such endorsement significantly simplifies meal of choice for rookies and ordinary townsfolks.
On the other hand, sports players also need to make some money and, thus, sometimes may advertise products made by brands which pay more. This factor limits opportunities for younger companies that cannot beat offers of rich brands. As a result, it leads to an unfair competition in the market of sports products. For instance, the Nike brand at the start of its story was struggling for years trying to find players and runners for advertising despite the high quality of their shoes and innovative technologies.
In conclusion, while the advertising is just a part of business and, thus, it is not always fair, it still looks more natural and appropriate when sport products are sold by pro players.
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Transition Words or Phrases used:
also, consequently, if, look, may, so, still, thus, well, while, for example, for instance, in conclusion, as a result, as well as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.5418719212 66% => OK
Auxiliary verbs: 6.0 6.10837438424 98% => OK
Conjunction : 10.0 8.36945812808 119% => OK
Relative clauses : 6.0 5.94088669951 101% => OK
Pronoun: 17.0 20.9802955665 81% => OK
Preposition: 31.0 31.9359605911 97% => OK
Nominalization: 6.0 5.75862068966 104% => OK
Performance on vocabulary words:
No of characters: 1445.0 1207.87684729 120% => OK
No of words: 277.0 242.827586207 114% => OK
Chars per words: 5.21660649819 5.00649968141 104% => OK
Fourth root words length: 4.07962216107 3.92707691288 104% => OK
Word Length SD: 2.9713932786 2.71678728327 109% => OK
Unique words: 171.0 139.433497537 123% => OK
Unique words percentage: 0.617328519856 0.580463131201 106% => OK
syllable_count: 432.9 379.143842365 114% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.6157635468 173% => OK
Article: 2.0 1.56157635468 128% => OK
Subordination: 4.0 1.71428571429 233% => Less adverbial clause wanted.
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 13.0 12.6551724138 103% => OK
Sentence length: 21.0 20.5024630542 102% => OK
Sentence length SD: 44.3857485524 50.4703680194 88% => OK
Chars per sentence: 111.153846154 104.977214359 106% => OK
Words per sentence: 21.3076923077 20.9669160288 102% => OK
Discourse Markers: 11.4615384615 7.25397266985 158% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 11.0 6.9802955665 158% => OK
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 0.0 2.91625615764 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.331182483604 0.242375264174 137% => OK
Sentence topic coherence: 0.109890493315 0.0925447433944 119% => OK
Sentence topic coherence SD: 0.073740447818 0.071462118173 103% => OK
Paragraph topic coherence: 0.197673680354 0.151781067708 130% => OK
Paragraph topic coherence SD: 0.117013635177 0.0609392437508 192% => OK
Essay readability:
automated_readability_index: 13.8 12.6369458128 109% => OK
flesch_reading_ease: 50.16 53.1260098522 94% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 11.5 10.9458128079 105% => OK
coleman_liau_index: 13.0 11.5310837438 113% => OK
dale_chall_readability_score: 8.16 8.32886699507 98% => OK
difficult_words: 61.0 55.0591133005 111% => OK
linsear_write_formula: 8.5 9.94827586207 85% => OK
gunning_fog: 10.4 10.3980295567 100% => OK
text_standard: 9.0 10.5123152709 86% => OK
What are above readability scores?
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Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.