Marketing strategy for big companies should be placed on offer and discounts, and in what ways this can impact on their reputation.

Essay topics:

Marketing strategy for big companies should be placed on offer and discounts, and in what ways this can impact on their reputation.

Submitted by ariufa on Mon, 07/03/2017 - 09:02

Various marketing strategies have to be utilised in order to augment the profits of a business. These marketing strategies depend largely on the customer base and the goods and services sold. Many businesses consider offering discounts a superior way to amplify sales. Offering discounts to customers, in a business, can either be positive or negative in terms of company’s affluent status.

However it will boost company’s sale and popularity albeit at a cost of less benefit, but it may bring downfall in company’s reputation as they buyers may doubt at the quality of products and can create a negative perception in their minds. Apart from this, it will elude customers to neglect items at market value and they will always demand discounts causing further degradation in the company.

At the highest level, discounting makes sense from a marketing and sales perspective, especially when companies are in a slump and they wish to attract a slew of new customers to save their economy. It will decline customer’s trust on the company and can it even lose old regular customers who bought same items on market value before the company announced a discount.

It is not an easy task deciding if offering discounts in a business is a good choice or a bad one. However, a business needs to consider these factors closely in order to run it successfully and profitably. Discounts can be offered on certain days once a year on certain selected items just to replenish the stock.

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Average: 8 (1 vote)
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Comments

Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rms of company's affluent status. However it will boost company's sal...
^^^
Line 3, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... of company's affluent status. However it will boost company's sale and p...
^^^^^^^

Transition Words or Phrases used:
but, however, if, may, so, apart from

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 6.0 10.5418719212 57% => More to be verbs wanted.
Auxiliary verbs: 10.0 6.10837438424 164% => OK
Conjunction : 12.0 8.36945812808 143% => OK
Relative clauses : 2.0 5.94088669951 34% => More relative clauses wanted.
Pronoun: 15.0 20.9802955665 71% => OK
Preposition: 36.0 31.9359605911 113% => OK
Nominalization: 4.0 5.75862068966 69% => OK

Performance on vocabulary words:
No of characters: 1258.0 1207.87684729 104% => OK
No of words: 248.0 242.827586207 102% => OK
Chars per words: 5.07258064516 5.00649968141 101% => OK
Fourth root words length: 3.96837696647 3.92707691288 101% => OK
Word Length SD: 2.95663243204 2.71678728327 109% => OK
Unique words: 146.0 139.433497537 105% => OK
Unique words percentage: 0.588709677419 0.580463131201 101% => OK
syllable_count: 399.6 379.143842365 105% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.6157635468 87% => OK
Interrogative: 0.0 0.325123152709 0% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 0.0 1.71428571429 0% => More adverbial clause wanted.
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 3.0 3.65517241379 82% => OK

Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 22.0 20.5024630542 107% => OK
Sentence length SD: 51.1793152948 50.4703680194 101% => OK
Chars per sentence: 114.363636364 104.977214359 109% => OK
Words per sentence: 22.5454545455 20.9669160288 108% => OK
Discourse Markers: 3.36363636364 7.25397266985 46% => More transition words/phrases wanted.
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 2.0 5.33497536946 37% => OK
Sentences with positive sentiment : 6.0 6.9802955665 86% => OK
Sentences with negative sentiment : 4.0 2.75862068966 145% => OK
Sentences with neutral sentiment: 1.0 2.91625615764 34% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.216404753388 0.242375264174 89% => OK
Sentence topic coherence: 0.0842782464849 0.0925447433944 91% => OK
Sentence topic coherence SD: 0.03997284491 0.071462118173 56% => OK
Paragraph topic coherence: 0.131616608489 0.151781067708 87% => OK
Paragraph topic coherence SD: 0.0556831931975 0.0609392437508 91% => OK

Essay readability:
automated_readability_index: 13.7 12.6369458128 108% => OK
flesch_reading_ease: 49.15 53.1260098522 93% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 11.9 10.9458128079 109% => OK
coleman_liau_index: 12.42 11.5310837438 108% => OK
dale_chall_readability_score: 9.06 8.32886699507 109% => OK
difficult_words: 68.0 55.0591133005 124% => OK
linsear_write_formula: 11.5 9.94827586207 116% => OK
gunning_fog: 10.8 10.3980295567 104% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?

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Rates: 80.0 out of 100
Scores by essay e-grader: 72.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.