Should marketing for consumer goods companies like clothing and food focus on
reputation or on short term strategies like discount and special offers? Why?
Marketing strategy plays a important role in the growth of a firm. The importance of companies focus on reputation or on short term strategies was always a debatable topic. I would advocate to invest in special discounts and offers on regular intervals. The following essay would further elaborate why companies should follow short term strategies with clear examples and thus lead to a plausible conclusion.
To begin with, companies have to spend on advertising to promote special offer campaigns. For example, when Nestle promotes its Maggie noodles at special discounted price, it will attract more customers than its original price. This example clearly explains that Nestle will not only promote their product but also build a reputation in the market.
Moreover, short term discounts can boost up revenues of the company. Take for instance, Start ups hit the markets with weekly or monthly offers. This strategy generates excess revenues for the short period of time. This example evidently shows that the special offers can effectively contribute to the growth of a company. From this, it can be said that the former strategy can kill two birds at once.
In a nutshell, concentrating on discounts and offers strategy will reap more benefits as it also contributes to publicity of the companies. Therefore, I strongly believe that following this strategy will lead to progress of the company.
- children should take larger number of exams or learn more in schools? 55
- Government should reduce their investment inarts, music and painting. Agree or Disagree. 77
- Creativity is inborn skill or can be developed through learning your opinion 93
- Some people believe laws change human behavior. Do you agree with it? 55
- Medical technology is responsible for the human s life expectancy To what extent do you agree or disagree 36
Grammar and spelling errors:
Line 1, column 26, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
Marketing strategy plays a important role in the growth of a firm....
^
Line 5, column 200, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...generates excess revenues for the short period of time. This example evidently shows that the ...
^^^^^^^^^^^^^^
Line 7, column 5, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tegy can kill two birds at once. In a nutshell, concentrating on discounts and...
^^
Transition Words or Phrases used:
also, but, moreover, so, therefore, thus, for example, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 2.0 10.5418719212 19% => More to be verbs wanted.
Auxiliary verbs: 11.0 6.10837438424 180% => OK
Conjunction : 6.0 8.36945812808 72% => OK
Relative clauses : 5.0 5.94088669951 84% => OK
Pronoun: 17.0 20.9802955665 81% => OK
Preposition: 31.0 31.9359605911 97% => OK
Nominalization: 4.0 5.75862068966 69% => OK
Performance on vocabulary words:
No of characters: 1186.0 1207.87684729 98% => OK
No of words: 225.0 242.827586207 93% => More content wanted.
Chars per words: 5.27111111111 5.00649968141 105% => OK
Fourth root words length: 3.87298334621 3.92707691288 99% => OK
Word Length SD: 2.72207618656 2.71678728327 100% => OK
Unique words: 133.0 139.433497537 95% => OK
Unique words percentage: 0.591111111111 0.580463131201 102% => OK
syllable_count: 360.0 379.143842365 95% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.6157635468 152% => OK
Article: 2.0 1.56157635468 128% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 14.0 12.6551724138 111% => OK
Sentence length: 16.0 20.5024630542 78% => The Avg. Sentence Length is relatively short.
Sentence length SD: 28.1928489992 50.4703680194 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 84.7142857143 104.977214359 81% => OK
Words per sentence: 16.0714285714 20.9669160288 77% => OK
Discourse Markers: 5.85714285714 7.25397266985 81% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 3.0 5.33497536946 56% => OK
Sentences with positive sentiment : 11.0 6.9802955665 158% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.30316659068 0.242375264174 125% => OK
Sentence topic coherence: 0.104375393301 0.0925447433944 113% => OK
Sentence topic coherence SD: 0.0556026240944 0.071462118173 78% => OK
Paragraph topic coherence: 0.174404051852 0.151781067708 115% => OK
Paragraph topic coherence SD: 0.0856685464863 0.0609392437508 141% => OK
Essay readability:
automated_readability_index: 11.4 12.6369458128 90% => Automated_readability_index is low.
flesch_reading_ease: 55.24 53.1260098522 104% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 9.5 10.9458128079 87% => OK
coleman_liau_index: 12.99 11.5310837438 113% => OK
dale_chall_readability_score: 8.78 8.32886699507 105% => OK
difficult_words: 62.0 55.0591133005 113% => OK
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 8.4 10.3980295567 81% => OK
text_standard: 10.0 10.5123152709 95% => OK
What are above readability scores?
---------------------
Rates: 70.0 out of 100
Scores by essay e-grader: 63.0 Out of 90
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.