Should marketing for consumer goods companies like clothing and food focus on
reputation or on short term strategies like discount and special offers? Why?
Marketing for consumer goods companies should focus on reputation or on short term strategies was always debatable topic. Many people believe that working on short term offers and discounts yield good income to the shopping malls. I would advocate to invest in special discounts and offers on regular intervals. This essay would further elaborate the reasons why companies should focus on short term strategies with clear examples and thus lead to a plausible conclusion.
Firstly, companies have to spend a huge amount of time and money on advertising to promote their special offer campaigns. While promoting their goods such as clothing and food, companies not only focus on short term plans but they also increase their reputation through advertising in media channels. For example, when Nestle promotes its Maggie noodles at special discounted price, it will attract more customers than its original price. This example clearly explains that Nestle will not only promote their product but also build a reputation in the market.
Secondly, short term discounts can boost up revenues of the company. Take for instance, start ups hit the markets with weekly or monthly offers. This strategy generates excess revenues for the short period of time. This example evidently shows that the special offers can effectively contribute to the growth of a company. From this, it can be said that the former strategy can kill two birds at once.
In a nutshell, concentrating on discounts and offers strategy will reap more benefits as it also contributes to publicity of the companies. Therefore, I strongly believe that following this strategy will lead to progress of the company
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Grammar and spelling errors:
Line 5, column 200, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...generates excess revenues for the short period of time. This example evidently shows that the ...
^^^^^^^^^^^^^^
Line 7, column 5, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tegy can kill two birds at once. In a nutshell, concentrating on discounts and...
^^
Transition Words or Phrases used:
also, but, first, firstly, second, secondly, so, therefore, thus, while, for example, for instance, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 2.0 10.5418719212 19% => More to be verbs wanted.
Auxiliary verbs: 12.0 6.10837438424 196% => OK
Conjunction : 10.0 8.36945812808 119% => OK
Relative clauses : 6.0 5.94088669951 101% => OK
Pronoun: 23.0 20.9802955665 110% => OK
Preposition: 33.0 31.9359605911 103% => OK
Nominalization: 4.0 5.75862068966 69% => OK
Performance on vocabulary words:
No of characters: 1416.0 1207.87684729 117% => OK
No of words: 268.0 242.827586207 110% => OK
Chars per words: 5.28358208955 5.00649968141 106% => OK
Fourth root words length: 4.04607285448 3.92707691288 103% => OK
Word Length SD: 2.59711142384 2.71678728327 96% => OK
Unique words: 153.0 139.433497537 110% => OK
Unique words percentage: 0.570895522388 0.580463131201 98% => OK
syllable_count: 422.1 379.143842365 111% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.6157635468 173% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 2.0 3.65517241379 55% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 12.6551724138 119% => OK
Sentence length: 17.0 20.5024630542 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.4813792811 50.4703680194 64% => OK
Chars per sentence: 94.4 104.977214359 90% => OK
Words per sentence: 17.8666666667 20.9669160288 85% => OK
Discourse Markers: 7.13333333333 7.25397266985 98% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 2.0 5.33497536946 37% => OK
Sentences with positive sentiment : 11.0 6.9802955665 158% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 2.91625615764 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.416867014138 0.242375264174 172% => OK
Sentence topic coherence: 0.135419243962 0.0925447433944 146% => OK
Sentence topic coherence SD: 0.100792309068 0.071462118173 141% => OK
Paragraph topic coherence: 0.238014927076 0.151781067708 157% => OK
Paragraph topic coherence SD: 0.136214869475 0.0609392437508 224% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.4 12.6369458128 98% => OK
flesch_reading_ease: 54.22 53.1260098522 102% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 9.9 10.9458128079 90% => OK
coleman_liau_index: 13.05 11.5310837438 113% => OK
dale_chall_readability_score: 8.6 8.32886699507 103% => OK
difficult_words: 70.0 55.0591133005 127% => OK
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 8.8 10.3980295567 85% => OK
text_standard: 9.0 10.5123152709 86% => OK
What are above readability scores?
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Rates: 72.2222222222 out of 100
Scores by essay e-grader: 65.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.