...The Hierarchy of Needs...
Abraham Maslow developed the theory of the human being’s “Hierarchy of
Needs.” He created a pyramid of basic human needs. At the lowest level
are basic survival needs such as food and shelter. If a person satisfies that
level, then the individual can climb to the next level of safety,
love/belonging, esteem and the highest level of self-actualization. An
individual will feel anxious if they do not meet the needs of a lower level,
and cannot climb to the next level.
According to Maslow, we strive to reach the top of the pyramid, selfactualization, in living our lives. Maslow states that no one has really
reached self-actualization. When the body has reached its maximum
potential, there is no reason to continue living.
Professor: As a humanistic psychologist, Maslow developed the theory
that as humans meet basic needs, they seek to satisfy successively
higher needs that occupy a set hierarchy. Maslow took this idea that
some needs take precedence over others, and created his now famous
“hierarchy of needs.” Beyond the details of air, water, food, and sex, he
laid out five broader layers—the physiological needs, the needs for
safety and security, the needs for love and belonging, the needs for
esteem, and the need to actualize the self, in that order. Others, such
as Freud and Hull, have developed motivational theories; however,
people find Maslow’s theory more appealing. Maslow's theory is a
common sense approach to human behavior. His research shows there
is a motivator for each need, and it is these motivators that push one
through the hierarchy of needs pyramid. For example, the hierarchy can
be applied in the advertising of a product by creating an ad that compels
consumers to buy their products. Maslow’s hierarchy can be applied to
many professions in business, education, retail sales, advertising, and
Question_4: Combine points from the reading and the talk to explain the
general appeal of Maslow’s theory.
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27 in 30
It is fluently and right on the point.