Should marketing for consumer goods companies like clothing and food focus on reputation or on short term strategies like discount and special offers? Why?

Essay topics:

Should marketing for consumer goods companies like clothing and food focus on
reputation or on short term strategies like discount and special offers? Why?

In these days it has become a growing trend in marketing for consumer goods companies should be focused on reputation or on short-term strategies. As such, there are both merits and demerits to this trend. Although I am of the opinion that to invest in special discounts and offers at regular intervals. This essay will discuss the reasons why companies should focus on short-term strategies with clear examples and thus lead to a plausible conclusion.

There is a myriad of reasons in favor of my stance. The most conspicuous one is that promoting their goods such as clothing and food, companies not only focus on short-term plans but they also try to increase their reputation through advertisements through various media outlets.

Another pivotal aspect of this argument of this argument is that working on short-term offers and discounts yield good income to the shopping malls. For example, when Nestle promotes its Maggie noodles at a special discounted price, it will attract more customers than its original price. Hence, it is apparent why many are in favor of this phenomenon. Needless to say, focus on special discounts will yield more profits.

In the view of the arguments outlined above, one can conclude that the benefits of this phenomenon are too great to ignore. This essay discussed concentrating on discounts and offers strategy will reap more benefits as it also contributes to publicity of the companies.

Votes
Average: 7.7 (1 vote)
Essay Categories

Comments

Transition Words or Phrases used:
also, but, hence, so, thus, for example, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 8.0 10.5418719212 76% => OK
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 8.0 8.36945812808 96% => OK
Relative clauses : 5.0 5.94088669951 84% => OK
Pronoun: 23.0 20.9802955665 110% => OK
Preposition: 36.0 31.9359605911 113% => OK
Nominalization: 4.0 5.75862068966 69% => OK

Performance on vocabulary words:
No of characters: 1205.0 1207.87684729 100% => OK
No of words: 234.0 242.827586207 96% => OK
Chars per words: 5.14957264957 5.00649968141 103% => OK
Fourth root words length: 3.91114542567 3.92707691288 100% => OK
Word Length SD: 2.75271069558 2.71678728327 101% => OK
Unique words: 137.0 139.433497537 98% => OK
Unique words percentage: 0.58547008547 0.580463131201 101% => OK
syllable_count: 360.9 379.143842365 95% => OK
avg_syllables_per_word: 1.5 1.57093596059 95% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.6157635468 87% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 3.0 1.71428571429 175% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 2.0 3.65517241379 55% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 19.0 20.5024630542 93% => OK
Sentence length SD: 49.7613052482 50.4703680194 99% => OK
Chars per sentence: 100.416666667 104.977214359 96% => OK
Words per sentence: 19.5 20.9669160288 93% => OK
Discourse Markers: 4.0 7.25397266985 55% => More transition words/phrases wanted.
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 11.0 6.9802955665 158% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 2.91625615764 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.360445872813 0.242375264174 149% => OK
Sentence topic coherence: 0.113031272458 0.0925447433944 122% => OK
Sentence topic coherence SD: 0.101952521899 0.071462118173 143% => OK
Paragraph topic coherence: 0.199720503306 0.151781067708 132% => OK
Paragraph topic coherence SD: 0.116090570182 0.0609392437508 191% => OK

Essay readability:
automated_readability_index: 12.6 12.6369458128 100% => OK
flesch_reading_ease: 60.65 53.1260098522 114% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 9.5 10.9458128079 87% => OK
coleman_liau_index: 12.59 11.5310837438 109% => OK
dale_chall_readability_score: 8.9 8.32886699507 107% => OK
difficult_words: 64.0 55.0591133005 116% => OK
linsear_write_formula: 7.5 9.94827586207 75% => OK
gunning_fog: 9.6 10.3980295567 92% => OK
text_standard: 13.0 10.5123152709 124% => OK
What are above readability scores?

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Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.