Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold To what extent do you agree or disagree

Apparently, there have always been the number of factors affecting consumers’ decisions when buying goods. Nowadays, one of those elements – advertisements have become so powerful that, they have taken priority over even the real needs of people in the process of shopping. Therefore, it is argued, the sales of products change due to the success rate of commercials promoting them, not because of the variations in necessities. I totally support this arguemenet and I will try to cast a light on my point of view below.

To begin with, without any doubt, advertising industry has developed so significantly that, usually their commercials become very attractive and intriguing. That type of commercials arouse people’s interest to try particular products. As a result of it, consumers purchase those items, even though those goods are not necessary to them.

Additionally, considering the fact that advertisements are everywhere, it is almost impossible to avoid them. To be more precise, since the means of mass media penetrate into our lives more and more, they bring commercials onto the focus of our attention. Subsequently, increasing concentration on advertisements come hand in hand with their rising influence on consumers and real needs can’t catch up with them.

Last but not least, advertising companies have very strong weapon called subliminal messages, which enables them to make people buy whatever they they attempt to sell. Those messages lead people to buy items, without realising the fact that, they don’t need those products.

To sum it up, taking all the above mentioned points into account, we can surely say, today’s shopping decisions are substantially controlled by advertising companies and according to the contemporary trend, the sales of really needed consumer goods will decrease even further in the future.