The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Apex Corporparation does present a compelling buisness plan, however, there are some blatent assumptions on which the companies success rests,if not throughly worked towards could have a lasting impact.
Firstly, we aren't sure if the demand is for a specific type of coffee that Apex Corp. produces or not. More research needs to be done to understand the public needs and work towards increasing that line of coffee improving the overall profits of the firm while flushing these profits for their new line.
While, we are still unaware of the type of the coffee in demand and increasing production to meet this demand, the proposed idea is to bring out a whole new line of coffee. There are no facts entailed in the plan that corroborates towards to the success of the new line being planned to release. There needs to be extensive market survey and testing done with public to confirm if the new line of coffee is really being looked out for.
Furthermore, the idea to push the coffee into major supermarkets without creating a buzz in the public is like swimming into unkown waters, fringing upon the hope that the word-of-mouth publicity would hold up sales. This does not not remotely sound like buisness plan but more of a leamonade stall set up in front house idea. There needs to be rigrous thought given towards marketting and stratergising the launch of the new "Gourmet Select" to attract the crowd towards the new line and create a buzz which if holds can be burgeoned with word-to-mouth puclicity opening up doors towards major chain restaurants.
In conclusion, while the intent of idea buisness is novel but there needs to be thorough workd done towards understanding the trend of their coffee sales; run market resrearch filtering out the need of the people and stratergising the sales plan before even remotly thinking about the plan to release a new line just yet.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-04-12 | saifuddin662 | 37 | view |
| 2018-10-27 | helpwithAWA | 50 | view |
| 2018-10-12 | Makuei | 50 | view |
| 2018-09-09 | ankshu | 18 | view |
| 2018-08-13 | Vishwajeet Kumar | 77 | view |
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Comments
Essay evaluation report
Sentence: Apex Corporparation does present a compelling buisness plan, however, there are some blatent assumptions on which the companies success rests,if not throughly worked towards could have a lasting impact.
Error: blatent Suggestion: blatant
Error: throughly Suggestion: No alternate word
Error: buisness Suggestion: business
Sentence: Furthermore, the idea to push the coffee into major supermarkets without creating a buzz in the public is like swimming into unkown waters, fringing upon the hope that the word-of-mouth publicity would hold up sales.
Error: unkown Suggestion: unknown
Sentence: This does not not remotely sound like buisness plan but more of a leamonade stall set up in front house idea.
Error: leamonade Suggestion: lemonade
Error: buisness Suggestion: business
Sentence: There needs to be rigrous thought given towards marketting and stratergising the launch of the new 'Gourmet Select' to attract the crowd towards the new line and create a buzz which if holds can be burgeoned with word-to-mouth puclicity opening up doors towards major chain restaurants.
Error: puclicity Suggestion: publicity
Error: stratergising Suggestion: strategist
Error: rigrous Suggestion: rigorous
Error: word-to-mouth Suggestion: word mouth
Error: marketting Suggestion: marketing
Sentence: In conclusion, while the intent of idea buisness is novel but there needs to be thorough workd done towards understanding the trend of their coffee sales; run market resrearch filtering out the need of the people and stratergising the sales plan before even remotly thinking about the plan to release a new line just yet.
Error: workd Suggestion: work
Error: resrearch Suggestion: research
Error: stratergising Suggestion: strategist
Error: remotly Suggestion: remotely
Error: buisness Suggestion: business
--------------------
flaws:
not argued specifically.
argument 1 -- need to argue:
To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales.
argument 2 -- need to argue:
After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants.
argument 3 -- need to argue:
Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market.
--------------------
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 13 2
No. of Sentences: 10 15
No. of Words: 323 350
No. of Characters: 1536 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.239 4.7
Average Word Length: 4.755 4.6
Word Length SD: 2.561 2.4
No. of Words greater than 5 chars: 101 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.3 21.0
Sentence Length SD: 10.583 7.5
Use of Discourse Markers (%): 0.9 0.12
Sentence-Text Coherence: 0.425 0.35
Sentence-Para Coherence: 0.716 0.50
Sentence-Sentence Coherence: 0.146 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 218, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'teams'' or 'team's'?
Suggestion: teams'; team's
...lly lead a team needs to understand the teams morale and active feedback to function ...
^^^^^
Line 3, column 151, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...lping hand in sheding light on the path.The best way to keep one in check is by enc...
^^^
Line 5, column 386, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: I
...e, devoting their energy constructively.I cannot recollect a fortune 500 company ...
^
Line 7, column 54, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...hat, encouraging feedback is no panacea.It brings forewith a plethora of complexti...
^^
Line 8, column 1, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: There
... the delivery of the feedback iteself. Their is no denying that the purpose of the f...
^^^^^
Line 8, column 200, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: If
...eful in how one articultes the feedback.If miscontsrued, could have a deveastating...
^^
Line 10, column 81, Rule ID: A_RB_NN[1]
Message: You used an adverb ('effectively') instead an adjective, or a noun ('lead') instead of another adjective.
...icky but a deeply ingrained function of an effectively lead team. A leader cannot function without,...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, if, likewise, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.5258426966 77% => OK
Auxiliary verbs: 5.0 12.4196629213 40% => OK
Conjunction : 13.0 14.8657303371 87% => OK
Relative clauses : 6.0 11.3162921348 53% => More relative clauses wanted.
Pronoun: 20.0 33.0505617978 61% => OK
Preposition: 40.0 58.6224719101 68% => OK
Nominalization: 8.0 12.9106741573 62% => OK
Performance on vocabulary words:
No of characters: 1700.0 2235.4752809 76% => OK
No of words: 338.0 442.535393258 76% => More content wanted.
Chars per words: 5.02958579882 5.05705443957 99% => OK
Fourth root words length: 4.28774723029 4.55969084622 94% => OK
Word Length SD: 2.98577365027 2.79657885939 107% => OK
Unique words: 184.0 215.323595506 85% => More unique words wanted.
Unique words percentage: 0.544378698225 0.4932671777 110% => OK
syllable_count: 513.9 704.065955056 73% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 5.0 4.99550561798 100% => OK
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 0.0 4.38483146067 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 20.2370786517 49% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 23.0359550562 143% => The Avg. Sentence Length is relatively long.
Sentence length SD: 103.000776696 60.3974514979 171% => OK
Chars per sentence: 170.0 118.986275619 143% => OK
Words per sentence: 33.8 23.4991977007 144% => OK
Discourse Markers: 2.8 5.21951772744 54% => More transition words/phrases wanted.
Paragraphs: 6.0 4.97078651685 121% => OK
Language errors: 7.0 7.80617977528 90% => OK
Sentences with positive sentiment : 8.0 10.2758426966 78% => OK
Sentences with negative sentiment : 1.0 5.13820224719 19% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.83258426966 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.237242323254 0.243740707755 97% => OK
Sentence topic coherence: 0.0944734599831 0.0831039109588 114% => OK
Sentence topic coherence SD: 0.0618290559204 0.0758088955206 82% => OK
Paragraph topic coherence: 0.128156145606 0.150359130593 85% => OK
Paragraph topic coherence SD: 0.0535655034353 0.0667264976115 80% => OK
Essay readability:
automated_readability_index: 19.2 14.1392134831 136% => OK
flesch_reading_ease: 46.44 48.8420337079 95% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 15.0 12.1743820225 123% => OK
coleman_liau_index: 12.49 12.1639044944 103% => OK
dale_chall_readability_score: 8.96 8.38706741573 107% => OK
difficult_words: 79.0 100.480337079 79% => More difficult words wanted.
linsear_write_formula: 18.0 11.8971910112 151% => OK
gunning_fog: 15.2 11.2143820225 136% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.