The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Super Screen Movie Production Company has stated that a lack of attendance at their movies is not due to poor quality, but rather due to a lack of public awareness that the movies are of good quality. Because of this claim, the production company has recommended that a larger portion of their budget should be spent on advertising in order to increase movie attendance. However, to best review this recommendation and its core argument, further questions should be asked.
First, are there other factors that might account for why movie attendance was lower this year than other years, rater than just lack of awareness? Based on the answer to this question, are there other areas that the production company would be better to invest their budget in? Finally, the production company has also stated that the increase in positive reviews is only in response to specific Super Screen movies; what about the percentage for all of the Super Screen movies? Is there still a trend of increased ratings? By answering these questions, the production company might be able to better address exactly why movie attendance was so low, and whether it was truly due to a lack of advertising over other variables. In doing so, it could be determined whether or not their original recommendation was reasonable.
Movie attendance can be based upon a wide range of factors, from theatre location to food availability to quality of movies offered. The production company has chalked up low attendance due to lack of advertising, but they have yet to address other potential confounds. For example, it might be possible that movie attendance was lower this year because people had less spare change to spend on movies. This would be due to financial reasons, not due to a lack of advertising on the production company's end. In addition, it might also be possible that people were attending movies less because they would rather wait and rent the movies on their TV's at home. Again, this would not be due to a lack of advertising, but rather a developing preference for the accessibility of movies at home. If the production company could answer this question, it would likely help them pinpoint the reason, or reasons, that movie attendance was lower. If it truly was due to a lack of advertising, then the production company's claim would be reasonable, but this could only be determined by ruling out other confounds.
If lower attendance wasn't due to failed advertising, it might be unreasonable to recommend investing the budget in more marketing. Rather, there might be other areas the company should invest in, such as more movie theatre loactions that could provide easier accessibility to customers. Again, by exploring the answer to this question, the company could come up with a more reasonable recommendation for their budget.
The company also stated that there was an increase in ratings to specific movies, but is this generalizable for all of their movies? If so, then the company is reasonable in suggesting that they have good quality movies, and can rule out this being a factor in low attendance. However, if the increase in customer ratings is only for certain movies, then it might be unreasonable to argue that all their movies are of good quality. In other words, the movies that didn't have an increase in positive reviews might be due to poor quality films, and it is therefore difficult for the company to claim that all their movies have good quality. By answering this question, the company could better claim whether or not their movie quality had any effect on attendance rates.
The company has suggested that lower attendance was not due to their movie quality, but rather due to limited advertising, causing them to recommend a greater investment of their budget into marketing. However, several questions must be adressed to see if this argument is valid, including reviewing all possible confounds that might have influenced movie attendance instead of just advertising. In doing so, the company might be able to discover other reasons for low attendance, or they might find more evidence to support their claim. Regardless, the company should investigate all potential reasonings in order to make the most informed claim and determine the best area to allocate their budget.
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| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
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- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree 66
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 55
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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flaws:
No. of Words: 717 350
less contents wanted
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 717 350
No. of Characters: 3507 1500
No. of Different Words: 234 200
Fourth Root of Number of Words: 5.175 4.7
Average Word Length: 4.891 4.6
Word Length SD: 2.643 2.4
No. of Words greater than 5 chars: 240 100
No. of Words greater than 6 chars: 182 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 89 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.724 21.0
Sentence Length SD: 6.378 7.5
Use of Discourse Markers (%): 0.759 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.53 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 385, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'to the best'.
Suggestion: to the best
... to increase movie attendance. However, to best review this recommendation and its core...
^^^^^^^
Line 1, column 926, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...n movies; what about the percentage for all of the Super Screen movies? Is there still a t...
^^^^^^^^^^
Line 1, column 1241, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...es. In doing so, it could be determined whether or not their original recommendation was reaso...
^^^^^^^^^^^^^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rmined by ruling out other confounds. If lower attendance wasnt due to failed ad...
^^
Line 3, column 21, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
... other confounds. If lower attendance wasnt due to failed advertising, it might be ...
^^^^^
Line 4, column 465, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...uality. In other words, the movies that didnt have an increase in positive reviews mi...
^^^^^
Line 4, column 699, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...uestion, the company could better claim whether or not their movie quality had any effect on a...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, so, still, then, therefore, for example, in addition, such as, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 41.0 19.6327345309 209% => Less to be verbs wanted.
Auxiliary verbs: 30.0 12.9520958084 232% => Less auxiliary verb wanted.
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 62.0 28.8173652695 215% => Less pronouns wanted
Preposition: 93.0 55.5748502994 167% => OK
Nominalization: 38.0 16.3942115768 232% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3585.0 2260.96107784 159% => OK
No of words: 715.0 441.139720559 162% => Less content wanted.
Chars per words: 5.01398601399 5.12650576532 98% => OK
Fourth root words length: 5.17102348808 4.56307096286 113% => OK
Word Length SD: 2.72722467234 2.78398813304 98% => OK
Unique words: 248.0 204.123752495 121% => OK
Unique words percentage: 0.346853146853 0.468620217663 74% => More unique words wanted or less content wanted.
syllable_count: 1119.6 705.55239521 159% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 11.0 1.67365269461 657% => Less conjunction wanted as sentence beginning.
Preposition: 10.0 4.22255489022 237% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 36.2871688161 57.8364921388 63% => OK
Chars per sentence: 123.620689655 119.503703932 103% => OK
Words per sentence: 24.6551724138 23.324526521 106% => OK
Discourse Markers: 4.03448275862 5.70786347227 71% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 20.0 8.20758483034 244% => Less positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150268329131 0.218282227539 69% => OK
Sentence topic coherence: 0.0561680677077 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0551328808499 0.0701772020484 79% => OK
Paragraph topic coherence: 0.0928191698753 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0608328026453 0.0628817314937 97% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 7.48 8.32208582834 90% => OK
difficult_words: 120.0 98.500998004 122% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.