The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
According to the memorandum from the manager of WWAC radio station in order to reverse a decline in listener numbers, they should change to a news and talk format from their current rock-music format. Despite the population growth, the decline in rock-music has occurred. The argument seems to be reasonable at first glance but with an accurate look, we can see that it has some weaknesses that should be taken into account.
Firstly, the manager has said that “To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents.” the manager believes that one of the reasons for the decline in rock- music is the increasing number of retired people who are not a fan of rock music. He did not provide any evidence which could prove this argument. Have not all retired people been a fan of rock music? Are retired people the only reason for the decline? Has not the quality of rock music changed? One of the main reasons for decreasing in listener numbers may be the low quality in the rock music format. Also, the manager believes that they should make listeners of new residents namely retired people. This is acceptable as a part of their customer attraction but whether other listeners should be left. He did not mention what they want to do to increase their current listeners’ satisfaction. He only said that for the attraction of new residents (newly retired residents) they could switch to a music format tailored to their tastes. If the number of retired people who are not a fan of rock music is more than other listeners, their recommendation can be useful. But there is no evidence about this argument.
Secondly, the manager has said that “a continuing decline in local sales of recorded music suggests limited interest in music. Instead, we should change to a news and talk format, a form of radio that is increasingly popular in our area.” There no statistical evidence about this argument. The manager has failed to provide a reliable figure to prove this argument. The decline in local sales could be a result of people ‘s interest in some gadgets such as iPad, mobile and tablets. All these gadgets provide an online store for listening to rock music. Another question is how the manager knows that news and talk format is popular in his area. He again has not provided any evidence in order to strengthen his argument.
In conclusion, the manager has to answer all the questions mentioned above in order to reinforce his argument. He should also have more research on this subject.
| Post date | Users | Rates | Link to Content |
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| 2019-12-06 | harshit kukreja | 69 | view |
| 2019-11-05 | ramsay | 50 | view |
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| 2019-10-07 | borahlohit05@gmail.com | 35 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 27 15
No. of Words: 473 350
No. of Characters: 2236 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 4.727 4.6
Word Length SD: 2.424 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.519 21.0
Sentence Length SD: 7.857 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.317 0.35
Sentence-Para Coherence: 0.436 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 9, column 163, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...lso have more research on this subject.
^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, look, may, second, secondly, so, then, as to, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2329.0 2260.96107784 103% => OK
No of words: 473.0 441.139720559 107% => OK
Chars per words: 4.92389006342 5.12650576532 96% => OK
Fourth root words length: 4.66353547975 4.56307096286 102% => OK
Word Length SD: 2.59186442933 2.78398813304 93% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.418604651163 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 738.9 705.55239521 105% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.5031175388 57.8364921388 80% => OK
Chars per sentence: 89.5769230769 119.503703932 75% => OK
Words per sentence: 18.1923076923 23.324526521 78% => OK
Discourse Markers: 3.80769230769 5.70786347227 67% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.363237740174 0.218282227539 166% => OK
Sentence topic coherence: 0.109067878473 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.147062554669 0.0701772020484 210% => The coherence between sentences is low.
Paragraph topic coherence: 0.218475008536 0.128457276422 170% => OK
Paragraph topic coherence SD: 0.138214296404 0.0628817314937 220% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.