The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The given arguments somewhat tries to present a view from just a single standpoint and without considering any numbers or percentages into account. It tries to provide insufficient information and then just presents a conclusion based on some vague information instead of actually finding out the root cause.
The first sentence of the memo specifies the number of people attended movies produced by Super Screen. It fails to provide any insight on percentages or charts comparing the number of people this year to previous years. Next sentence specifies that number of positive reviews increased even though the number of people were less. It completely obscures the given argument without comparing number of people with number of reviews. Might be possible that last year the number of people were more and number of reviews were less or negative and hence, people were less hopeful this year to attend movies produced by the same production company.
Director, in the above argument tries to criticize public's awareness instead of having any insights within his company for the cause of such a loss. Director mentions that movies produced by his company are of good qualities, irrespective of any reviews or ratings, just based on some vague understanding. It might be possible that the given production company do not produce movies that attract people as some other production companies do. Hence, it would be completely vague to link public's awareness to the success of the production company.
The last sentence specifies that company must allocate greater share of budget next year to its advertising. It fails to provide any specific amount or total budget. Also, there might be some other factors which are contributing towards decline of people attending the movies apart from marketing. It might also be an issue if the company spends more on advertising and returns from such an investment is low which might ultimately cost the production company an huge blow. Hence, the company must consider all the factors before taking any important decision for its future success.
Therefore, the given argument needs to be much more clear and provide multiple insight instead of just being dependent on a single factor for it to be successful. Although, the given reason might be one of the factor but still more information is necessary to prove it to be the only standing factor for decline in company's success.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 395 350
No. of Characters: 1997 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.458 4.7
Average Word Length: 5.056 4.6
Word Length SD: 2.578 2.4
No. of Words greater than 5 chars: 157 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.944 21.0
Sentence Length SD: 6.476 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.617 0.50
Sentence-Sentence Coherence: 0.137 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 13, column 461, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... ultimately cost the production company an huge blow. Hence, the company must cons...
^^
Transition Words or Phrases used:
actually, also, but, first, hence, if, so, still, then, therefore, apart from
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2045.0 2260.96107784 90% => OK
No of words: 395.0 441.139720559 90% => More content wanted.
Chars per words: 5.17721518987 5.12650576532 101% => OK
Fourth root words length: 4.45809453852 4.56307096286 98% => OK
Word Length SD: 2.62540800348 2.78398813304 94% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.463291139241 0.468620217663 99% => OK
syllable_count: 641.7 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 35.3986119558 57.8364921388 61% => OK
Chars per sentence: 113.611111111 119.503703932 95% => OK
Words per sentence: 21.9444444444 23.324526521 94% => OK
Discourse Markers: 4.27777777778 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.170738817697 0.218282227539 78% => OK
Sentence topic coherence: 0.0618098332068 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0770609489826 0.0701772020484 110% => OK
Paragraph topic coherence: 0.0831628592732 0.128457276422 65% => OK
Paragraph topic coherence SD: 0.0571328409713 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 7.84 8.32208582834 94% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.