The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo states that fewer people attended super screen produced movies and while there is an increase in good reviews, people are not aware of them. then he suggests that the super screen should allocate more budget on public advertisment in the next year. At first glance the argument seems plausible, but further investigations and pursuing situations reveal apparent flaws in the write-up.
First, the autor fails to explain general tendency to attend the movies. The author should provide more evidences to defend his claim. there is no data that whether it is an epidemic issue that all the industry is involved or is just related to their company. If people generally do not incline to go the cinemas and watch movies, then it is not related to the awareness of people about the presentation of good movies.
Second, there may be many different reasons that people prefer not to attend movies. For example, there may be a financial crisis and high rate of inflation in this year which result in less affodability for people to spend on their entertainments. Also, the ticket prices may be expensive or even the copied movies may be accessible on the internet. The roots of the problem is not investigated well and more data should be provided.
Moreover, the taste of the reviewres and the audience are not necessarily the same. while reviewres investigate the movies by their own glasses and appraise them by their technical criteria, public taste may be different and have different preferences. For example, people may prefer to watch comedy while all the productions of the super screen is limited to drama. In this case, people fail to spend money and time to watch what they do not like. The marketing team should have further investigation and glean more data about this issue.
Also, the author assumes that the lack of interest in attending the movies is just related to the lack of awareness and there should be more budget allocation to handle the issue. In fact, he did not offer any evidence to corroborate his claim. he did not provide any further data about other companies' facilities such as salon situation, sound and screen quality and staff manners. it is plausible that people complain about the facilities not the content of the movies so that they prefer to go to other salons and watch other movies.
All in all, the passage fails to answer many vital questions and does not give clear and enough evidence to be proved and warranted.
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- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than i 58
Grammar and spelling errors:
Line 1, column 151, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Then
... reviews, people are not aware of them. then he suggests that the super screen shoul...
^^^^
Line 7, column 136, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...ide more evidences to defend his claim. there is no data that whether it is an epidem...
^^^^^
Line 13, column 22, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
...od movies. Second, there may be many different reasons that people prefer not to atten...
^^^^^^^^^^^^^^
Line 19, column 85, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
... audience are not necessarily the same. while reviewres investigate the movies by the...
^^^^^
Line 25, column 246, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
... any evidence to corroborate his claim. he did not provide any further data about ...
^^
Line 25, column 384, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...d and screen quality and staff manners. it is plausible that people complain about...
^^
Transition Words or Phrases used:
also, but, first, if, may, moreover, second, so, then, well, while, for example, in fact, in general, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2089.0 2260.96107784 92% => OK
No of words: 421.0 441.139720559 95% => OK
Chars per words: 4.96199524941 5.12650576532 97% => OK
Fourth root words length: 4.52971130743 4.56307096286 99% => OK
Word Length SD: 2.5250936777 2.78398813304 91% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.472684085511 0.468620217663 101% => OK
syllable_count: 645.3 705.55239521 91% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 36.1174074399 57.8364921388 62% => OK
Chars per sentence: 99.4761904762 119.503703932 83% => OK
Words per sentence: 20.0476190476 23.324526521 86% => OK
Discourse Markers: 5.19047619048 5.70786347227 91% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.157645639162 0.218282227539 72% => OK
Sentence topic coherence: 0.0481528780219 0.0743258471296 65% => OK
Sentence topic coherence SD: 0.0654391649993 0.0701772020484 93% => OK
Paragraph topic coherence: 0.0844100280713 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.07684383876 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.