There are many advertisements directed at children. Parents argue that children are misled, while advertisers consider advertising a source of useful
information. What is your opinion?
The impacts o f advertising on children have become an area of focus in these years. When the
initial purpose of advertising is to disseminate information related to goods and services, many parents
have associated it with their childen’s unjustified desires to buy something unnecessary. Although the
extent to which advertising influences young viewers is a matter o f debate, its impact, in my opinion, is
undisputed.
One o f the main features o f advertisements is giving products an exaggerated account. In addition
to this tactic, advertisers tend to sưess those attributes o f a product that are likely lo be valued by young
consumers, while playing down others. Some advertisements might disclose detailed information about
products (such as health hazards o f overeating some types o f food), but in most cases, such
information appears normally in small print and children cannot read them clearly. Nor can children
comprehend the messages with their literacy skills. As a result, young viewers are susceptible to the
effects o f a commercial, leading directly to their subsequent buying decisions or their thrust for buying.
Another main strategy adopted by advertisers is to associate products with lifestyles that are
attractive to young people and deliver a strong message that the advertised products are what their peers
want and w ill choose. Children are more concerned with a particular label and branded products than
adults, for the simple reason that they are much less price sensitive. They have the desire to possess
products they consider popular, fashionable and likely to be admired by their peers, but seldom take
into consideration the functions and practical values o f those products.
When the negative impacts o f advertising on children are acknowledged, it should be noted that as
children grow up，they w ill make more sophisticated judgements about those tactics advertisers use to
grab their attention. They are less receptive to advertising messages and meanwhile more likely to
perceive advertising as a mere source o f information, assisting them to learn products and services
better. Meanwhile, some advertisements are non-commercial and provide information on such issues as
anti-smoking, anti-drug, AIDS，healthy eating practices, and so forth, in this sense, it is premature to
judge that advertising has no redeeming feature.
To summarise, by enhancing the image o f advertised products, making exaggerated claims on
products and services and portraying a fantastic way o f life, advertising is liable for children's impulsive
purchases. Children are misguided to make a purchase. Althoueh adolescents are less susceptible to the
misleading information, the advertisements that are marketed to children should be restricted
- People think that the news media has influenced people s lives nowadays and it is a negative development To what extent do you agree or disagree 67
- Some people feel that the legal age at which people can marry should be at least 21 To what extent do you agree or disagree 84
- The graph below shows the percentage of New Zealand primary school students learning a second language by language learned for the years 2006 to 2014 54
- The diagram below shows the product life cycle of the car 64
- Extreme sports such as sky diving and skiing are very dangerous and should be banned 61
Grammar and spelling errors:
Line 20, column 96, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...gements about those tactics advertisers use to grab their attention. They are less...
^^^
Transition Words or Phrases used:
but, if, so, while, in addition, such as, as a result, in most cases, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 13.1623246493 175% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 17.0 10.4138276553 163% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2396.0 1615.20841683 148% => OK
No of words: 432.0 315.596192385 137% => Less content wanted.
Chars per words: 5.5462962963 5.12529762239 108% => OK
Fourth root words length: 4.55901411391 4.20363070211 108% => OK
Word Length SD: 3.26704929732 2.80592935109 116% => OK
Unique words: 232.0 176.041082164 132% => OK
Unique words percentage: 0.537037037037 0.561755894193 96% => OK
syllable_count: 729.9 506.74238477 144% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.6499774792 49.4020404114 125% => OK
Chars per sentence: 140.941176471 106.682146367 132% => OK
Words per sentence: 25.4117647059 20.7667163134 122% => OK
Discourse Markers: 4.88235294118 7.06120827912 69% => OK
Paragraphs: 28.0 4.38176352705 639% => Less paragraphs wanted.
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.387143056196 0.244688304435 158% => OK
Sentence topic coherence: 0.127303843751 0.084324248473 151% => OK
Sentence topic coherence SD: 0.0603639197582 0.0667982634062 90% => OK
Paragraph topic coherence: 0.103784460114 0.151304729494 69% => OK
Paragraph topic coherence SD: 0.0726490943702 0.056905535591 128% => OK
Essay readability:
automated_readability_index: 17.4 13.0946893788 133% => OK
flesch_reading_ease: 37.64 50.2224549098 75% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.2 11.3001002004 126% => OK
coleman_liau_index: 15.21 12.4159519038 123% => OK
dale_chall_readability_score: 9.52 8.58950901804 111% => OK
difficult_words: 127.0 78.4519038076 162% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Maximum five paragraphs wanted.
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.