Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted
The author concludes that the franchise of Plainsville will be sucessful as well as profitable. He comes to this conlcusion base on other franchise of the chain-company, report of local merchant, number of local health club members and prediction that the school children are future customers. The author's assertion might be true, but the following three claims must be substantiated in order to evaluate the credibility of the argument.
First of all, the author assumes that the report of the local merchant is immaculate. It is possible that their obervation are only surfacial. The demand of running shoes and exercise clothing are high because they are used by people in daily activities besides exercise because they are more comfortable than normal clothing. Perhaps these clothing are relatively cheap and are common among people for giving as a gift. If any of these scenarios have merit, then the argument is significantly weakened.
Secondly, the author assumes that local health clubs, weight training and aerobic classes which are now full is a correct indication of number of members of precedent period too. It might be possible that the current time is a vacation period of college and universities that increased the free time of the people and decided to join the health clubs. Once the educational institutions open people go back to their routine behaviour in which these actvities does not have space. If this is true, then the persuasiveness of the conclusion of the argument is hindered.
Finally, the author assumes that the school children are potential future costumers. These children may have taken fitness program due to pressure from their parents and will leave it once they reach an age where they can simply talk to parents about not taking such programs. Also, due to more potential custumers another company selling health food and products might establish in Plainsville that distributes the customers as well as the profit. If this is the case, then the argument does not hold water.
In conclusion, the argument, as it stands now, is considerably flawed due to its reliance on unwarranted assumptions. If the author is able to provide evidence to these explanations (perhaps by a systematic study approach), then the viability of the argument can fully be determined.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 375 350
No. of Characters: 1893 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 5.048 4.6
Word Length SD: 2.732 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.833 21.0
Sentence Length SD: 7.726 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.307 0.50
Sentence-Sentence Coherence: 0.058 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 299, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...hool children are future customers. The authors assertion might be true, but the follow...
^^^^^^^
Line 3, column 352, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Once” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e and decided to join the health clubs. Once the educational institutions open peopl...
^^^^
Transition Words or Phrases used:
also, besides, but, finally, first, if, may, second, secondly, so, then, well, in conclusion, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1935.0 2260.96107784 86% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 5.16 5.12650576532 101% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.80539163438 2.78398813304 101% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.525333333333 0.468620217663 112% => OK
syllable_count: 604.8 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 46.8028436405 57.8364921388 81% => OK
Chars per sentence: 107.5 119.503703932 90% => OK
Words per sentence: 20.8333333333 23.324526521 89% => OK
Discourse Markers: 6.55555555556 5.70786347227 115% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.135890221726 0.218282227539 62% => OK
Sentence topic coherence: 0.0387313417008 0.0743258471296 52% => OK
Sentence topic coherence SD: 0.0478744294509 0.0701772020484 68% => OK
Paragraph topic coherence: 0.0745421030565 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.0557738053042 0.0628817314937 89% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.46 8.32208582834 102% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.