In this memorandum, the manager of WWAC radio station claims that, changing to news and talk format from rock-music format will attract more listeners because local sales for music has declined. This argument will need to be analyzed with further evidence and identify if it is justifiable or not.
Closely linked to the two claims that there is a decline in number of radio listeners and local sales of recorded music, there is no statistical evidence given to witness the decline in quantitative aspect. The percentage of decline of listeners/local music sales throughout an identified period of time followed by targeted market survey would most certainly be a very important evidence, when identifying the actual factors leading to the decline. This will further help to evaluate whether the manager’s claim is still valid or not.
For an example, if a 3% decline in number of listeners has taken place in the month of April then through a targeted market survey, further information can be gathered what specific situations have caused this decline. If the market survey says that, a new radio channel is winning the listeners with their interactive music program line-up, then moving to news and talk format is not going to win them back. The WWAC will have to plan for new strategy relying on their existing rock-music format.
Further, if the decline of 3% is due to foot ball season and most of the residents are outdoor cheering for their favorite team, then this can be a temporary decline. Such an evidence will weaken the Manager’s argument to adopt the news and talk format abandoning rock-music format. Alternatively, the WWAC could introduce a new foot ball exclusive for the season alongside usual line-up!
If the drop in sale of recorded music is 7% from the last quarter, and it was found from a targeted customer survey, that the unit price has been gone up recently and since senior citizens are naturally into saving, believed that the new price is not reasonable. Such an evidence will rather strengthen the fact not to replace the rock-music format with news and talk format. Residents will naturally listen to radio often than before, since they have stopped buying music.
Since the Memorandum also states many retired seniors are getting settled in the area and they have to be converted to active listeners. The new residents will have radio preference which need to be uncovered with proper market survey. Therefore, before simply deciding with existing facts, it will be a sound action to let the market survey results speaks for what the residents are actually needing. If majority had voted for music but a combination of different genres than rock, then the WWAC can plan their strategy without completely changing the format. If they prefer, news and talk format instead, then it will be sensible to move to news and talk format as planned. Therefore, the market survey on residents will carry another important set of evidence to support the Manger’s argument.
Therefore, it is readily apparent that the Manager’s argument is missing important statistical and time-wise evidence about the decline of number of listeners and decline of sale of recorded music. And there is a high possibility that the evidence following a market research will weaken the argument.
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e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 4 2
No. of Sentences: 22 15
No. of Words: 548 350
No. of Characters: 2699 1500
No. of Different Words: 240 200
Fourth Root of Number of Words: 4.838 4.7
Average Word Length: 4.925 4.6
Word Length SD: 2.502 2.4
No. of Words greater than 5 chars: 206 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 103 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.909 21.0
Sentence Length SD: 9.1 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.575 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 3, column 290, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...al music sales throughout an identified period of time followed by targeted market survey woul...
^^^^^^^^^^^^^^
Line 11, column 381, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...y results speaks for what the residents are actually needing. If majority had voted for music but a ...
^^^^^^^^^^^^^^^^^^^^
Line 11, column 640, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nstead, then it will be sensible to move to news and talk format as planned. Ther...
^^
Transition Words or Phrases used:
actually, also, but, if, so, still, then, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2781.0 2260.96107784 123% => OK
No of words: 547.0 441.139720559 124% => OK
Chars per words: 5.08409506399 5.12650576532 99% => OK
Fourth root words length: 4.83611736076 4.56307096286 106% => OK
Word Length SD: 2.62015418088 2.78398813304 94% => OK
Unique words: 245.0 204.123752495 120% => OK
Unique words percentage: 0.4478976234 0.468620217663 96% => OK
syllable_count: 872.1 705.55239521 124% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 10.0 2.70958083832 369% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 66.6108609967 57.8364921388 115% => OK
Chars per sentence: 132.428571429 119.503703932 111% => OK
Words per sentence: 26.0476190476 23.324526521 112% => OK
Discourse Markers: 2.42857142857 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249976825856 0.218282227539 115% => OK
Sentence topic coherence: 0.0859488896482 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.0706156274529 0.0701772020484 101% => OK
Paragraph topic coherence: 0.148587171323 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0403220928669 0.0628817314937 64% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.