The goal of advertisements is to attract more and more consumers to get to know the products and purchase them. Nowadays, businesses would do everything they can to make advertisements to achieve this goal. One of the popular solutions, as mentioned, is to focus on the new features of their products. This is feasible as people always want to try something new, even revolutionary. At this time, the goal of advertisements will be reached, and consequently, it will make more profits for the business. I like this popular and valuable advertising strategy, and it is the progress of the business with serval positive development. I will elaborate on my views as follows.
To begin with, customers hate over-advertising, especially over-emphasizing the products' new features. However, the concentration on the new aspects of products in advertisements would be beneficial to the customers because if this product is fresh new and bring more and more good user experience, the advertisements would help them to broadcast as more consumers would like to find the product reviews online when they see them. On the other hand, if the product is over-advertising and there is nothing new as it showed in ads, consumers will not buy it, and the over-emphasizing advertisements will be like poisons to the business. Consequently, the company will get down to business to improve their products instead of wasting money on advertisements if they want to give consumers good products to make profits.
Secondly, emphasizing products' new features is eye-catching for some companies' businesses. They can do what they can to let more and more consumers know about their products. Nevertheless, this is only feasible for some businesses. If you are running a company that sells wines, you had better focus on something other than the new things of wine due to the specifics of wine time. Think about how much a bottle of wine brewed 50 years ago compared with that brewed last year. The time will tell since this is the feature of the wine. Not all products need new performance. On the other hand, if you sell phones like the iPhone, you must emphasize the new design, performance, and service every year since electronics are outdated fast.
Last but not least, compared with emphasizing the new features of the products themselves, in the competitive market today, it shows the company's culture and value, which is new in the way of broadcasting the company instead of a particular product. This would not make profits directly, but it will make seeds in consumers' minds. This fresh and soft advertisement would shape and improve a company's figures and consumer reviews. In my country, cigarette advertisement is forbidden in the media. In contrast, some significant cigarette companies film an advertisement to broadcast the city or the exciting places they locate and no words on smoking. Sometimes they would make an advertisement to let the consumer know they contributed significantly to charity business or other social public activities. This kind of new advertisement is also eye-catching. More and more smokers know the brand and would like to try them.
- You want to sell some of your furniture you think a friends of yours might like to buy it from you write a letter In your letter 1 explain why are you selling 2 describe the furniture 3 suggest a date when your friend can come and see the furniture begin
- The graph below shows the number of shops that closed and the number of new shops that opened in one country between 2011 and 2018 67
- in their advertising businesses nowadays usually emphasize that their products are new in some ways Why is this Do you think this is a positive or negative development 78
- The plans below show the site of an airport now and how it will look after redevelopment next year Summarise the information by selecting and reporting the main features and make comparisons where relevant 73
- Some people say that advertising is extremely successful at persuading us to buy things Other people think that advertising is so common that we no longer pay attention to it Discuss both view and give your opinion 56
Transition Words or Phrases used:
also, but, consequently, however, if, nevertheless, second, secondly, so, in contrast, kind of, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 13.1623246493 137% => OK
Auxiliary verbs: 21.0 7.85571142285 267% => Less auxiliary verb wanted.
Conjunction : 22.0 10.4138276553 211% => Less conjunction wanted
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 42.0 24.0651302605 175% => Less pronouns wanted
Preposition: 72.0 41.998997996 171% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2640.0 1615.20841683 163% => OK
No of words: 516.0 315.596192385 164% => Less content wanted.
Chars per words: 5.11627906977 5.12529762239 100% => OK
Fourth root words length: 4.76609204519 4.20363070211 113% => OK
Word Length SD: 3.15194932831 2.80592935109 112% => OK
Unique words: 229.0 176.041082164 130% => OK
Unique words percentage: 0.443798449612 0.561755894193 79% => More unique words wanted or less content wanted.
syllable_count: 827.1 506.74238477 163% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 5.43587174349 221% => Less pronouns wanted as sentence beginning.
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 5.0 0.809619238477 618% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 27.0 16.0721442886 168% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 65.2845622952 49.4020404114 132% => OK
Chars per sentence: 97.7777777778 106.682146367 92% => OK
Words per sentence: 19.1111111111 20.7667163134 92% => OK
Discourse Markers: 4.74074074074 7.06120827912 67% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 15.0 8.67935871743 173% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 9.0 3.4128256513 264% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.323520453125 0.244688304435 132% => OK
Sentence topic coherence: 0.0953776820443 0.084324248473 113% => OK
Sentence topic coherence SD: 0.0494619807809 0.0667982634062 74% => OK
Paragraph topic coherence: 0.218533092863 0.151304729494 144% => OK
Paragraph topic coherence SD: 0.0253806817721 0.056905535591 45% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.2 13.0946893788 93% => Automated_readability_index is low.
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 12.42 12.4159519038 100% => OK
dale_chall_readability_score: 7.52 8.58950901804 88% => OK
difficult_words: 96.0 78.4519038076 122% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.