Consumers are facing an increasing number of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
In the context of severe competitive commercial activity nowadays, people are experiencing a frenzy rise of advertisements from different corporations grabbing limited opportunities to attract consumers. I firmly believe that this excessive promotion culture is highly manipulating customers’ purchasing behavior and proper governmental initiatives should be launched to address the drawbacks of any unauthorized promotions.
Commencing with, marketers are continuously implementing a variety of strategies that are creative and catch up with customer psychology on multi-channels in order to draw people’s attention to purchase their product. To be more specific, utilizing the fact that people have a tendency to trust and imitate their idols, who are almost famous singers or actors, many companies hire well-known celebrities as their endorsement. Indeed, it is familiar that one person can spend even a large amount of money to own the shoes of a certain brand that their idol is wearing. In addition, online marketing, in the digital world nowadays, become an effective tool for companies because people spend most of their spare time browsing online webs. Even thanks to artificial intelligence, companies could know which kinds of websites or online platforms their target customers usually visit and then focus on running advertising on such places. As a result, whenever people are online, so attractive advertising boards are that their minds are spurred to click on and they are likely to buy those products even if it is not their intention before.
However, some dishonest companies might include misleading or false information, exaggerate the real quality of their products or services to make profits and neglect the public interest where the government can play an effective role to check this deception. It is recommended to establish an independent committee to regulate and manage the quality of the advertisement. For instance, the government could enact laws to prohibit companies from sending advertisements through email and instant messengers if they do not receive consent from consumers. Furthermore, the government can educate the public to stay vigilant on advertisements through various online and offline platforms. These approaches can alert consumers to do in-depth research and investigate the facts before making their purchase decisions.
In conclusion, because of an exponential increase in marketing promotions, people’s purchasing decisions are definitely influenced profoundly, but governments need to take action to deal with the negative impacts of this.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-04-28 | MEBC Class | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-05 | hoaithuongnguyen | 89 | view |
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Transition Words or Phrases used:
but, furthermore, however, if, so, then, well, for instance, in addition, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 54.0 41.998997996 129% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 2224.0 1615.20841683 138% => OK
No of words: 387.0 315.596192385 123% => OK
Chars per words: 5.74677002584 5.12529762239 112% => OK
Fourth root words length: 4.43534841618 4.20363070211 106% => OK
Word Length SD: 3.15485781246 2.80592935109 112% => OK
Unique words: 243.0 176.041082164 138% => OK
Unique words percentage: 0.627906976744 0.561755894193 112% => OK
syllable_count: 699.3 506.74238477 138% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 27.0 20.2975951904 133% => The Avg. Sentence Length is relatively long.
Sentence length SD: 41.9424411229 49.4020404114 85% => OK
Chars per sentence: 158.857142857 106.682146367 149% => OK
Words per sentence: 27.6428571429 20.7667163134 133% => OK
Discourse Markers: 7.14285714286 7.06120827912 101% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.160156128948 0.244688304435 65% => OK
Sentence topic coherence: 0.0542903871252 0.084324248473 64% => OK
Sentence topic coherence SD: 0.0342457026627 0.0667982634062 51% => OK
Paragraph topic coherence: 0.0911737521907 0.151304729494 60% => OK
Paragraph topic coherence SD: 0.0471686785567 0.056905535591 83% => OK
Essay readability:
automated_readability_index: 19.5 13.0946893788 149% => OK
flesch_reading_ease: 27.15 50.2224549098 54% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 16.2 11.3001002004 143% => OK
coleman_liau_index: 16.37 12.4159519038 132% => OK
dale_chall_readability_score: 10.48 8.58950901804 122% => OK
difficult_words: 135.0 78.4519038076 172% => OK
linsear_write_formula: 16.5 9.78957915832 169% => OK
gunning_fog: 12.8 10.1190380762 126% => OK
text_standard: 17.0 10.7795591182 158% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.