• Task 2: Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.
It is recorded that advertising has a less impact on people’s choices compared to that in the past. In my opinion, there are some factors about consumer’s belief and new ways of researching products, which leads to this phenomenon and I refer to that as a positive development.
It is transparent that the decrease effect on consumers of advertising stems from two main reasons. First, less people have trust in information from advertisements in this day and age because there are a lot of deceitful advertisements confusing consumers. For example, on shoppe web, many stores post pictures of stunning, gorgeous clothes in order to attract buyers but these products have a low quality in real life. That disappoints consumers and advertisers tend to lose their effect. Second, new access to products emerges and replaces advertisements. Nowadays, the young generation prefer searching for reviews about products on online platforms rather than looking at advertisements as they suppose that they have more helpful information about products.
The smaller influence of advertising is beneficial for customers and companies. To begin with, when advertisements are not as appealing as in the past, businesses relocate money from advertisements to research for enhancing the quality of products. Thanks to that, consumers have better goods to choose from and the companies are more prestigious. In addition, people witness a remarkable fall in the number of advertisements with fake information because that is not effective. Hence, consumers do not need to waste money on low quality products.
In conclusion, there is the lack of trust and review videos, which reduce the influence of advertising and that is supposed to be a good change.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-09-20 | hien3112 | 78 | view |
| 2024-09-06 | Tuan Harry | 93 | view |
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 236, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...cts, which leads to this phenomenon and I refer to that as a positive development...
^
Line 2, column 194, Rule ID: THERE_RE_MANY[6]
Message: Possible agreement error. Did you mean 'there is a lot'?
Suggestion: there is a lot
...ertisements in this day and age because there are a lot of deceitful advertisements confusing c...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, hence, if, look, second, so, for example, in addition, in conclusion, in my opinion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1472.0 1615.20841683 91% => OK
No of words: 275.0 315.596192385 87% => More content wanted.
Chars per words: 5.35272727273 5.12529762239 104% => OK
Fourth root words length: 4.07223819929 4.20363070211 97% => OK
Word Length SD: 3.14625108149 2.80592935109 112% => OK
Unique words: 156.0 176.041082164 89% => More unique words wanted.
Unique words percentage: 0.567272727273 0.561755894193 101% => OK
syllable_count: 452.7 506.74238477 89% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 44.3897970443 49.4020404114 90% => OK
Chars per sentence: 105.142857143 106.682146367 99% => OK
Words per sentence: 19.6428571429 20.7667163134 95% => OK
Discourse Markers: 7.85714285714 7.06120827912 111% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193233804741 0.244688304435 79% => OK
Sentence topic coherence: 0.0673757550937 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0400165769797 0.0667982634062 60% => OK
Paragraph topic coherence: 0.115153735769 0.151304729494 76% => OK
Paragraph topic coherence SD: 0.0440086673383 0.056905535591 77% => OK
Essay readability:
automated_readability_index: 13.6 13.0946893788 104% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.75 12.4159519038 111% => OK
dale_chall_readability_score: 8.66 8.58950901804 101% => OK
difficult_words: 71.0 78.4519038076 91% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 236, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...cts, which leads to this phenomenon and I refer to that as a positive development...
^
Line 2, column 194, Rule ID: THERE_RE_MANY[6]
Message: Possible agreement error. Did you mean 'there is a lot'?
Suggestion: there is a lot
...ertisements in this day and age because there are a lot of deceitful advertisements confusing c...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, hence, if, look, second, so, for example, in addition, in conclusion, in my opinion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1472.0 1615.20841683 91% => OK
No of words: 275.0 315.596192385 87% => More content wanted.
Chars per words: 5.35272727273 5.12529762239 104% => OK
Fourth root words length: 4.07223819929 4.20363070211 97% => OK
Word Length SD: 3.14625108149 2.80592935109 112% => OK
Unique words: 156.0 176.041082164 89% => More unique words wanted.
Unique words percentage: 0.567272727273 0.561755894193 101% => OK
syllable_count: 452.7 506.74238477 89% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 44.3897970443 49.4020404114 90% => OK
Chars per sentence: 105.142857143 106.682146367 99% => OK
Words per sentence: 19.6428571429 20.7667163134 95% => OK
Discourse Markers: 7.85714285714 7.06120827912 111% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193233804741 0.244688304435 79% => OK
Sentence topic coherence: 0.0673757550937 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0400165769797 0.0667982634062 60% => OK
Paragraph topic coherence: 0.115153735769 0.151304729494 76% => OK
Paragraph topic coherence SD: 0.0440086673383 0.056905535591 77% => OK
Essay readability:
automated_readability_index: 13.6 13.0946893788 104% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.75 12.4159519038 111% => OK
dale_chall_readability_score: 8.66 8.58950901804 101% => OK
difficult_words: 71.0 78.4519038076 91% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.