"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The arguer have asserted that, in a recent report from their marketing team there is decrease in the number of people who attended the Super Screen-produced movies and the reason which he provides is that due to the lack of public awareness and therefore, have recommended that their should be more budget allocated for advertising. However, the argument relies on various assumptions and does not provide enough evidences to for convincing the reader and is thus weak and unconvincing.
At the first sight the argument states that less number of people attended the Super Screen-produced movies that the other previous year. But, does not provide the statistics for the same, which could have provided enough evidence to the reader. Perhaps it could be possible that the number of viewers that have decreased are quite less every year as if from the number of ten lakh there is decrease of 5 people which quite less so it is unconvincing to know without proper information . It might happen that the people are no more interested in the movies directed by the super screen production as it does not have a good story and is improper to go with the family for the movie due to its censorship. Further, it is asserted that the percentage of positive reviews regarding the movie have substantially increased in the past year. The reason behind the increase in movie reviewers is also not stated in the argument. Since, it could be due to the good content of the movie and the message which it want to give people is quite good for society. So, these could be various reason behind the increase in the reviews but which are not enough compelling to the prospective viewers.
Secondly, the arguer asserts that the problem doesn't lie with the quality of movies but the main reason behind it is lack of public awareness that the movies are of good quality. In addition, to overcome this problem the measure which is to be undertaken is suggested as to increase the share of its budget for advertising. However, there is no surety that even though the budget is increased for public awareness there would be enough growth in the number of movie viewers. Perhaps, there could also be other reason behind the decrease in number of viewers which arguer must have not prospected. So, there should be enough reason and certain points that the arguer needs to provide in the argument to make it convincing to the reader.
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Grammar and spelling errors:
Line 3, column 378, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'lakh' seems to be countable, so consider using: 'lakhs'.
Suggestion: lakhs
...every year as if from the number of ten lakh there is decrease of 5 people which qui...
^^^^
Line 3, column 486, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ncing to know without proper information . It might happen that the people are no ...
^^
Line 3, column 1004, Rule ID: IT_VBZ[1]
Message: Did you mean 'wants'?
Suggestion: wants
...t of the movie and the message which it want to give people is quite good for societ...
^^^^
Line 3, column 1137, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ncrease in the reviews but which are not enough compelling to the prospective vie...
^^
Line 5, column 47, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ly, the arguer asserts that the problem doesnt lie with the quality of movies but the ...
^^^^^^
Discourse Markers used:
['also', 'but', 'first', 'however', 'if', 'regarding', 'second', 'secondly', 'so', 'therefore', 'thus', 'as to', 'in addition']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.216216216216 0.25644967241 84% => OK
Verbs: 0.166666666667 0.15541462614 107% => OK
Adjectives: 0.0810810810811 0.0836205057962 97% => OK
Adverbs: 0.0630630630631 0.0520304965353 121% => OK
Pronouns: 0.0315315315315 0.0272364105082 116% => OK
Prepositions: 0.13963963964 0.125424944231 111% => OK
Participles: 0.0405405405405 0.0416121511921 97% => OK
Conjunctions: 2.56516942872 2.79052419416 92% => OK
Infinitives: 0.0337837837838 0.026700313972 127% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.119369369369 0.113004496875 106% => OK
Modal_auxiliary: 0.0225225225225 0.0255425247493 88% => OK
WH_determiners: 0.0225225225225 0.0127820249294 176% => OK
Vocabulary words and sentences:
No of characters: 2415.0 2731.13054187 88% => OK
No of words: 417.0 446.07635468 93% => OK
Chars per words: 5.79136690647 6.12365571057 95% => OK
Fourth root words length: 4.5189133491 4.57801047555 99% => OK
words length more than 5 chars: 0.352517985612 0.378187486979 93% => OK
words length more than 6 chars: 0.21103117506 0.287650121315 73% => OK
words length more than 7 chars: 0.16067146283 0.208842608468 77% => OK
words length more than 8 chars: 0.0887290167866 0.135150697306 66% => OK
Word Length SD: 2.56516942872 2.79052419416 92% => OK
Unique words: 166.0 207.018472906 80% => More unique words wanted.
Unique words percentage: 0.398081534772 0.469332199767 85% => More unique words wanted or less content wanted.
Word variations: 42.4611369099 52.1807786196 81% => OK
How many sentences: 15.0 20.039408867 75% => OK
Sentence length: 27.8 23.2022227129 120% => OK
Sentence length SD: 59.7827176811 57.7814097925 103% => OK
Chars per sentence: 161.0 141.986410481 113% => OK
Words per sentence: 27.8 23.2022227129 120% => OK
Discourse Markers: 0.866666666667 0.724660767414 120% => OK
Paragraphs: 3.0 5.14285714286 58% => More paragraphs wanted.
Language errors: 5.0 3.58251231527 140% => OK
Readability: 48.903117506 51.9672348444 94% => OK
Elegance: 1.51724137931 1.8405768891 82% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.448042774489 0.441005458295 102% => OK
Sentence sentence coherence: 0.169004800015 0.135418324435 125% => OK
Sentence sentence coherence SD: 0.0424909600202 0.0829849096947 51% => OK
Sentence paragraph coherence: 0.643653002133 0.58762219726 110% => OK
Sentence paragraph coherence SD: 0.0816323350903 0.147661913831 55% => OK
Sentence topic coherence: 0.239224452624 0.193483328276 124% => OK
Sentence topic coherence SD: 0.0826331664186 0.0970749176394 85% => OK
Paragraph paragraph coherence: 0.680867625227 0.42659136922 160% => OK
Paragraph paragraph coherence SD: 0.0614593335806 0.0774707102158 79% => OK
Paragraph topic coherence: 0.370310443132 0.312017818177 119% => OK
Paragraph topic coherence SD: 0.0549610898268 0.0698173142475 79% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 8.0 8.33743842365 96% => OK
Sentences with negative sentiment : 6.0 6.87684729064 87% => OK
Sentences with neutral sentiment: 1.0 4.82512315271 21% => More neutral sentences wanted.
Positive topic words: 8.0 6.46551724138 124% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 15.0 14.657635468 102% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.