Define the consumer behaviour and discuss it.

Essay topics:

Define the consumer behaviour and discuss it.

‘Consumer behaviour’ is the behaviour that consumers display in seeking, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their personal needs. The study of consumer behaviour is the study of how individuals make decisions to spend their available resources (money, time and effort) on products and services. Consumer behaviour includes both mental decisions and the physical actions that result from those decisions. Although some social scientists limit their understanding of ‘behaviour’ to observable actions, it is apparent that the reasons and decisions behind the actions involved in human (and consumer) behaviour are as important to investigate as the actions themselves.
People engage in activities for many purposes other than consumption but, when acting as a customer, individuals have just one goal in mind – to obtain goods and services that meet their needs and wants.
All consumers face varying problems associated with acquiring products to sustain life and provide for some comforts. Because solutions to these problems are vital to the existence of most people, and the economic well-being of all, they are usually not taken lightly. The process is complex, as choices must be made regarding what, why, how, when, where and how often to buy an item.
Take, for instance, the product bottled water – a multimillion-dollar industry. A study of consumption behaviour in this area would investigate what kinds of consumers buy bottled water, and why, when and where they buy it. The study might find that, among some consumers, the growing use of bottled water is tied to concerns with fitness; and, among others, with the quality of tap water. It might find that domestic brands have a totally different image from imported brands, and that the reasons and occasions for usage vary among consumers. By contrast, a more durable product such as a document scanner would have a very different target market. What kinds of consumers buy, or would buy, as canner for home use? What features do they look for? How much are they willing to pay? How many will wait for prices to come down? The answers to these questions can be found through consumer research, and would provide scanner manufacturers with important input for product design modification and marketing strategy.
The word ‘consumer’ is often used to describe two different kinds of consuming entities; the personal consumer and the organisational consumer. The personal consumer buys goods and services for his or her own use (e.g. shaving cream), for the use of the whole household (television set), for another member of the household (a shirt or electronic game) or as a gift for a friend (a book). In all these contexts, the goods are bought for final use by individuals who are referred to as ‘end-users’ or ‘ultimate consumers’. The second category of consumer includes profit and non-profit businesses, public sector agencies (local and national) and institutions (schools, churches, prisons), all of which buy products, equipment and services in order to run their organisations. Manufacturing companies must buy the raw materials and other components to manufacture and sell their products; service companies must buy the equipment necessary to render the services they sell; government agencies buy the office products needed to operate agencies; institutions must buy the materials they need to maintain themselves and their populations.
The person who purchases a product is not always the sole user of the product. Nor is the purchaser necessarily the person who makes the decision or pays for the product. Thus the marketplace activities of individuals entail three functions, or roles, as part of the processes involved in consumer behaviour. The three functions are the consumer, the person who consumes or uses the product or service; the purchaser, the person who undertakes the activities to obtain the product or service; and the payer, the person who provides the money or other object of value to obtain the product or service. Marketers must decide whom to direct their marketing efforts toward. For some products or services, they must identify the person who is most likely to influence the decision. Some marketers believe that the buyer of the products is the best prospect, others believe it is the user of the product, while still others play it safe by directing their promotional efforts to both buyers and users. For example, some toy manufacturers advertise their products on children’s television shows to reach the users, others advertise in magazines to reach the buyers, and others run dual campaigns designed to reach both children and their parents.
In addition to studying how consumers use the products they buy, consumer researchers are also interested in how individuals dispose of their once-new purchases when they are finished with them. The answer to this question is important to marketers, as they must match production to the frequency with which consumers buy replacements. It is also important to society as a whole, as solid waste disposal has become a major environmental problem that marketers must address in their development of products and packaging. Recycling is no longer a sufficient response to the problem. Many manufacturers have begun to remanufacture old components to install in new products, because remanufacturing is often cheaper, easier and more efficient than recycling.

Votes
Average: 7.3 (1 vote)
This essay topic by users
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2022-01-02 Candy123 56 view
2021-02-05 tahmeed1993 61 view
2016-10-21 Monica1 73 view
Essays by user Monica1 :

Comments

Grammar and spelling errors:
Line 5, column 154, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...nsumer and the organisational consumer. The personal consumer buys goods and servic...
^^^
Line 6, column 171, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...s the decision or pays for the product. Thus the marketplace activities of individua...
^^^^

Discourse Markers used:
['also', 'but', 'e.g.', 'if', 'look', 'regarding', 'second', 'so', 'still', 'thus', 'well', 'while', 'for example', 'for instance', 'in addition', 'such as']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.27755511022 0.247107183377 112% => OK
Verbs: 0.142284569138 0.155533422707 91% => OK
Adjectives: 0.0701402805611 0.0946595960268 74% => OK
Adverbs: 0.0200400801603 0.0501214627716 40% => Some adverbs wanted.
Pronouns: 0.0350701402806 0.0437548338989 80% => OK
Prepositions: 0.0991983967936 0.122226691241 81% => OK
Participles: 0.0310621242485 0.0403226058552 77% => OK
Conjunctions: 3.05294546806 2.80594681477 109% => OK
Infinitives: 0.0350701402806 0.0326793684256 107% => OK
Particles: 0.00100200400802 0.00163938923432 61% => OK
Determiners: 0.0991983967936 0.0861772015684 115% => OK
Modal_auxiliary: 0.0170340681363 0.021408717616 80% => OK
WH_determiners: 0.0300601202405 0.011925033212 252% => Maybe 'Which' is overused. If other WH_determiners like 'Who, What, Whom, Whose...' are used too in sentences, then there are no issues.

Vocabulary words and sentences:
No of characters: 5516.0 1933.35771543 285% => OK
No of words: 869.0 316.048096192 275% => Less content wanted.
Chars per words: 6.34752589183 6.12580529183 104% => OK
Fourth root words length: 5.42943882422 4.20517956788 129% => OK
words length more than 5 chars: 0.394706559264 0.374742101984 105% => OK
words length more than 6 chars: 0.325661680092 0.28420135186 115% => OK
words length more than 7 chars: 0.263521288838 0.203846283523 129% => OK
words length more than 8 chars: 0.172612197929 0.137316102897 126% => OK
Word Length SD: 3.05294546806 2.80594681477 109% => OK
Unique words: 408.0 176.037074148 232% => OK
Unique words percentage: 0.469505178366 0.56093040696 84% => More unique words wanted or less content wanted.
Word variations: 63.8958224508 60.7387585426 105% => OK
How many sentences: 37.0 16.0891783567 230% => Less sentences wanted.
Sentence length: 23.4864864865 20.7743622355 113% => OK
Sentence length SD: 73.9455409346 49.517814964 149% => OK
Chars per sentence: 149.081081081 127.492653851 117% => OK
Words per sentence: 23.4864864865 20.7743622355 113% => OK
Discourse Markers: 0.432432432432 0.814263465372 53% => OK
Paragraphs: 7.0 4.38877755511 159% => OK
Language errors: 2.0 3.99599198397 50% => OK
Readability: 56.0526544957 49.1944974215 114% => OK
Elegance: 2.06598984772 1.69124875643 122% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.335720090227 0.332605444948 101% => OK
Sentence sentence coherence: 0.141189448909 0.102741220458 137% => OK
Sentence sentence coherence SD: 0.0860318170569 0.0668466124924 129% => OK
Sentence paragraph coherence: 0.516614644189 0.534860350844 97% => OK
Sentence paragraph coherence SD: 0.183126442938 0.148594505496 123% => OK
Sentence topic coherence: 0.121748323076 0.134430193775 91% => OK
Sentence topic coherence SD: 0.0874059127268 0.0742795772207 118% => OK
Paragraph paragraph coherence: 0.33907971509 0.324371583561 105% => OK
Paragraph paragraph coherence SD: 0.144922189921 0.0638462369009 227% => OK
Paragraph topic coherence: 0.209090305162 0.228012699653 92% => OK
Paragraph topic coherence SD: 0.102722983575 0.058150111329 177% => OK

Task Achievement:
Sentences with positive sentiment : 15.0 8.68436873747 173% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 19.0 3.41683366733 556% => Less neutral sentences wanted.
Positive topic words: 15.0 5.90881763527 254% => OK
Negative topic words: 1.0 2.5751503006 39% => OK
Neutral topic words: 15.0 1.9629258517 764% => Less neutral topic words wanted.
Total topic words: 31.0 10.4468937876 297% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.