Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument claims that building a store that will be selling health food and other health-related products in Plainville will not have a lack of customers because of several reasons such as high sales of running shoes and exercise equipment, a myriad of members in the local health club, and a new program for schoolchildren, which emphasizes the benefits of sports. That's why the author anticipates a huge number of customers and, therefore, profit. The writer's argument may seem logical at first glance; however, the author provides incomplete analysis and weak evidence that result in groundless cause-effect reasoning.
First of all, the vice president of the company writes about their previous experience that shows that the most profitable areas are those where residents prefer healthy life. That assumption may be correct; however, the author doesn't mention any information about their experience. Was there a survey among citizens? Or, maybe, they asked an independent expert to estimate which areas will bring the hugest profit. One more possible situation is that the company gathered statistics itself. Unless the author provides more detailed information on this aspect, the argument will remain weak because of unsupported assumption. Moreover, the writer claims that healthier regions become more profitable than other areas. However, the author fails to provide any evidence except for unreliable above-written experience. What if the profits were high just because those areas were more populated than others with a small number of citizens? Then the distinction would have been explained. Otherwise, the author's argument seems to be particularly doubtful. If the vice president had provided more relevant information, his argument would have been way more convincing.
Secondly, the author claims that sales of exercise clothes and equipment have always been high that leads to his conclusion that many citizens maintain a healthy way of life. His assumption could have been correct; however, the author did not provide any statistics that would support his statement. A big part of people buy sports clothes just because it is comfortable, and the quality of clothes is usually appropriate. Moreover, nowadays running shoes are a great fashion style. People wear them with dresses and skirts; however, that doesn't mean that these individuals do some sports or maintain a healthy way of life. Therefore, the writer's assumption is not convincing at all.
Thirdly, the vice president anticipates a new generation of customers as young people are involved in a new program. Nevertheless, the writer mentions that this course is obligatory; therefore, children do not have a choice. That's why it is impossible to make a conclusion whether schoolchildren will do sports and buy exercise equipment or not. If the author mentioned that all the children are engrossed, then it would have been reasonable that the children would become new shop's customers. Otherwise, it is not a necessary condition.
In conclusion, it should be mention that the author fails to provide essential evidence in support of his position. His arguments may seem logical; however, a closer examination has revealed that his reasoning is not convincing and has several flaws, which should be corrected.
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Grammar and spelling errors:
Line 1, column 370, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...hich emphasizes the benefits of sports. Thats why the author anticipates a huge numbe...
^^^^^
Line 1, column 458, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...f customers and, therefore, profit. The writers argument may seem logical at first glan...
^^^^^^^
Line 3, column 229, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ion may be correct; however, the author doesnt mention any information about their exp...
^^^^^^
Line 3, column 909, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...as were more populated than others with a small number of citizens? Then the distinction would ha...
^^^^^^^^^^^^^^^^^
Line 3, column 1000, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...uld have been explained. Otherwise, the authors argument seems to be particularly doubt...
^^^^^^^
Line 5, column 540, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... with dresses and skirts; however, that doesnt mean that these individuals do some spo...
^^^^^^
Line 5, column 640, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...n a healthy way of life. Therefore, the writers assumption is not convincing at all. ...
^^^^^^^
Line 7, column 226, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...erefore, children do not have a choice. Thats why it is impossible to make a conclusi...
^^^^^
Line 9, column 29, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'mentioned'?
Suggestion: mentioned
...ndition. In conclusion, it should be mention that the author fails to provide essent...
^^^^^^^
Transition Words or Phrases used:
first, however, if, may, moreover, nevertheless, second, secondly, so, then, therefore, third, thirdly, except for, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 30.0 16.3942115768 183% => OK
Performance on vocabulary words:
No of characters: 2790.0 2260.96107784 123% => OK
No of words: 514.0 441.139720559 117% => OK
Chars per words: 5.4280155642 5.12650576532 106% => OK
Fourth root words length: 4.76146701107 4.56307096286 104% => OK
Word Length SD: 2.85138884156 2.78398813304 102% => OK
Unique words: 245.0 204.123752495 120% => OK
Unique words percentage: 0.476653696498 0.468620217663 102% => OK
syllable_count: 851.4 705.55239521 121% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 17.0 8.76447105788 194% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 61.9564527779 57.8364921388 107% => OK
Chars per sentence: 99.6428571429 119.503703932 83% => OK
Words per sentence: 18.3571428571 23.324526521 79% => OK
Discourse Markers: 5.42857142857 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.108298806599 0.218282227539 50% => OK
Sentence topic coherence: 0.0255807184254 0.0743258471296 34% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0368178178116 0.0701772020484 52% => OK
Paragraph topic coherence: 0.06435071602 0.128457276422 50% => OK
Paragraph topic coherence SD: 0.0472906987446 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 14.21 12.5979740519 113% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 125.0 98.500998004 127% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.