144 The following appeared in a memo to the board of directors of Bargain Brand Cereals One year ago we introduced our first product Bargain Brand breakfast cereal Our very low prices quickly drew many customers away from the top selling cereal companies

Essay topics:

[144] The following appeared in a memo to the board of directors of Bargain Brand
Cereals.
One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low
prices quickly drew many customers away from the top-selling cereal companies. Although the
companies producing the top brands have since tried to compete with us by lowering their
prices and although several plan to introduce their own budget brands, not once have we
needed to raise our prices to continue making a profit. Given our success in selling cereal, we
recommend that Bargain Brand now expand its business and begin marketing other low-priced
food products as quickly as possible.
Write a response in which you discuss what questions would need to be answered in
order to decide whether the recommendation and the argument on which it is based are
reasonable. Be sure to explain how the answers to these questions would help to
evaluate the recommendation.

While it may be true that the Brand Cereals company should take the recommend that marketing other low-priced food products as quickly as possible, however, the arguer ignores certain pivotal concerns when recommending, but they must be addressed to make the argument reasonable.

First, the author makes the conclusion base on current condition to portend the situation in the future. To be more precise, customers who buy low-priced food product currently don't equal that they will spend less money buying in the near future. For example, it could be the nation that predominant cereals market had been in poor condition to harvest cereal and caused price of cereals spiral before the company make a debut of low-priced cereals, the behavior that customers buy low-priced cereals could be reflection of the international affair. Clearly, the argument is built upon an invalid projection for customers responses for such contingent, thus the conclusion is unwarranted.

Second, in spite of the fact Bargain Brand had already drew many customers away from the top-selling cereal companies due to their low-priced food product can lead to the conclusion that they should begin marketing other low-priced products, we cannot rule out other essential causes such as customer preference to cereals type. To be more exactly speaking, the low-priced cereal may add nuts and other healthy elements, that is to say, customers who have stronger intention to keep themselves healthy would like to have these kind of products.

Third, none of date is given in the argument, making a conclusion without based on accurately data is fatal to every companies. Merely evaluating the appearance of this event that low-priced can appeal customers, such evidence to not solid enough for a valid recommendation. For example, they should take a survey on which categories would win customers' favor most and what kind of food product would be the highest cost-performance ratio among other companies' products to customers.

In sum, the argument is not completely sound. The evidence in support of the argument is not solid enough to prove the conclusion that Bargain Brand should further its company benefit by marketing other low-priced food products as soon as they can, because it failed to address several points mentioned above. To strengthen the argument, the author can make plain that cereals types and reason that cause customers to buy low-priced product.

Votes
Average: 8.3 (2 votes)
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Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 65, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...t the Brand Cereals company should take the recommend that marketing other low-priced food pr...
^^^^^^^^^^^^^
Line 3, column 178, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...o buy low-priced food product currently dont equal that they will spend less money b...
^^^^
Line 5, column 56, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'drawn'.
Suggestion: drawn
...e of the fact Bargain Brand had already drew many customers away from the top-sellin...
^^^^
Line 5, column 522, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...p themselves healthy would like to have these kind of products. Third, none of date is ...
^^^^^^^^^^

Transition Words or Phrases used:
but, first, however, may, second, so, then, third, thus, while, for example, kind of, such as, in spite of, that is to say

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 18.0 16.3942115768 110% => OK

Performance on vocabulary words:
No of characters: 2069.0 2260.96107784 92% => OK
No of words: 389.0 441.139720559 88% => More content wanted.
Chars per words: 5.31876606684 5.12650576532 104% => OK
Fourth root words length: 4.44106776838 4.56307096286 97% => OK
Word Length SD: 2.75900753422 2.78398813304 99% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.526992287918 0.468620217663 112% => OK
syllable_count: 623.7 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 82.5351995914 57.8364921388 143% => OK
Chars per sentence: 159.153846154 119.503703932 133% => OK
Words per sentence: 29.9230769231 23.324526521 128% => OK
Discourse Markers: 9.38461538462 5.70786347227 164% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.285869413188 0.218282227539 131% => OK
Sentence topic coherence: 0.100035746099 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.0954330087239 0.0701772020484 136% => OK
Paragraph topic coherence: 0.172465204004 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0736916844925 0.0628817314937 117% => OK

Essay readability:
automated_readability_index: 18.6 14.3799401198 129% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 14.17 12.5979740519 112% => OK
dale_chall_readability_score: 8.77 8.32208582834 105% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?

---------------------

Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Grammar and spelling errors:
Line 1, column 65, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...t the Brand Cereals company should take the recommend that marketing other low-priced food pr...
^^^^^^^^^^^^^
Line 3, column 178, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...o buy low-priced food product currently dont equal that they will spend less money b...
^^^^
Line 5, column 56, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'drawn'.
Suggestion: drawn
...e of the fact Bargain Brand had already drew many customers away from the top-sellin...
^^^^
Line 5, column 522, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...p themselves healthy would like to have these kind of products. Third, none of date is ...
^^^^^^^^^^

Transition Words or Phrases used:
but, first, however, may, second, so, then, third, thus, while, for example, kind of, such as, in spite of, that is to say

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 18.0 16.3942115768 110% => OK

Performance on vocabulary words:
No of characters: 2069.0 2260.96107784 92% => OK
No of words: 389.0 441.139720559 88% => More content wanted.
Chars per words: 5.31876606684 5.12650576532 104% => OK
Fourth root words length: 4.44106776838 4.56307096286 97% => OK
Word Length SD: 2.75900753422 2.78398813304 99% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.526992287918 0.468620217663 112% => OK
syllable_count: 623.7 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 82.5351995914 57.8364921388 143% => OK
Chars per sentence: 159.153846154 119.503703932 133% => OK
Words per sentence: 29.9230769231 23.324526521 128% => OK
Discourse Markers: 9.38461538462 5.70786347227 164% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.285869413188 0.218282227539 131% => OK
Sentence topic coherence: 0.100035746099 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.0954330087239 0.0701772020484 136% => OK
Paragraph topic coherence: 0.172465204004 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0736916844925 0.0628817314937 117% => OK

Essay readability:
automated_readability_index: 18.6 14.3799401198 129% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 14.17 12.5979740519 112% => OK
dale_chall_readability_score: 8.77 8.32208582834 105% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?

---------------------

Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.