The assumptions made in the business plan by Apex Corporation are rife with fallacies. Apex Corporation has made this business plans based on assumptions which if cannot be fulfilled can end up in being a failed business plan.
First of all, it is mentioned there is an increase in demand for artisan coffee. But that is a very vague statement, the increase for artisan coffee could be only 1%, and it may not make sense to spend so much to release a new line of coffee if that is the case. Even if we consider there is a significant increase in demand for artisan coffee, maybe it is a specific product which is being sold at an extremely cheap price. Also, it doesn't mention if this increased demand is from all over the country or only a specific region within the country.
Furthermore, they plan on launching the new line of coffee in supermarkets. But it fails to mention, what percentage of their total sales comes from supermarkets right now and if people are aware of their products. As most people who will go to a supermarket have not heard of this new product they are unlikely to buy it. Another assumption that there sales will pick up on word of mouth is based on them making sales first and people liking it But if they fail to sell any coffee, there will be no word of mouth to sustain the sales. Or even worse if people don't like the coffee it would be a disaster.
Moreover, they will release this brand to several major chain restaurants, while running advertising campaign at television and radio simultaneously. Another assumption made here is that people would be convinced by the advertisement and would go out to buy this product in restaurants. But, I highly doubt people will go to restaurants to buy coffee. So if they are to advertise the product it should be done while launching it in supermarkets so that people are aware of the launch of a new product.
Finally, they are launching this product only in major supermarkets followed by several major chain restaurants. It is possible that the people who buy artisan coffee but it online or from local coffee shops, so there is no gurantee that this plan would be a success.
If we are given more information we would be able to make a better judgement on whether this business plan would be successful. Information such as how much the increased demand for artisan coffee is or the percentage of their present sales coming from supermarkets and restaurants. On top of that if we were told the cost of advertisement campaign we would be able to make a more holistic judgement but with the information present it is very likely that this business plan would fail.
- Teachers' salaries should be based on their students' academic performance. 55
- The best leaders are those who encourage feedback from the people whom they lead. 62
- "To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales 63
- The best leaders are those who encourage feedback from the people whom they lead. 62
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 473 350
No. of Characters: 2133 1500
No. of Different Words: 191 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 4.51 4.6
Word Length SD: 2.633 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.65 21.0
Sentence Length SD: 8.475 7.5
Use of Discourse Markers (%): 0.85 0.12
Sentence-Text Coherence: 0.321 0.35
Sentence-Para Coherence: 0.599 0.50
Sentence-Sentence Coherence: 0.123 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 161, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...siness plans based on assumptions which if cannot be fulfilled can end up in being...
^^
Line 2, column 434, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...d at an extremely cheap price. Also, it doesnt mention if this increased demand is fro...
^^^^^^
Line 3, column 215, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... if people are aware of their products. As most people who will go to a supermarke...
^^
Line 3, column 560, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...tain the sales. Or even worse if people dont like the coffee it would be a disaster....
^^^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, if, may, moreover, so, while, such as, first of all, on top of that
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2177.0 2260.96107784 96% => OK
No of words: 471.0 441.139720559 107% => OK
Chars per words: 4.62208067941 5.12650576532 90% => OK
Fourth root words length: 4.65859790218 4.56307096286 102% => OK
Word Length SD: 2.70446656591 2.78398813304 97% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.409766454352 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 688.5 705.55239521 98% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 41.3677410551 57.8364921388 72% => OK
Chars per sentence: 108.85 119.503703932 91% => OK
Words per sentence: 23.55 23.324526521 101% => OK
Discourse Markers: 5.35 5.70786347227 94% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.211378648728 0.218282227539 97% => OK
Sentence topic coherence: 0.0791509733271 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0611530082011 0.0701772020484 87% => OK
Paragraph topic coherence: 0.112368967295 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.0552521651623 0.0628817314937 88% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 9.81 12.5979740519 78% => OK
dale_chall_readability_score: 7.06 8.32208582834 85% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.