"Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
When is comes to entertainment specially from movies, a success of a movie totally depends on its quality, story line and how well it is promoted. The memo that advertising director of Super Screen Movie Production Company gave states that the number of people viewing movies of there production have decreased from the past year. There can be multiple factors leading to such a situation like the quality of movie being produce is not upto the expectaions of the viewers, if true what is the true reason behind is it like the company is trying to save some money? Another reason can be a better competitor production company, in this case the company needs to analyze what they are doing differently.
The argument mentions that the percentage of positive reviews have increased over the past years, and makes a claim that its not the quality of movie that is poor but the lack of reach towards the public. As per my understanding the higher percentage of positive reviews over the past year is not a sufficient reason to make such a claim. It is possible that the movie produced this year was dedicated and released in a specific location where people loved it gave good reviews, to better explain my point here is an example there are two major industries in India which make movies Tollywood(South India) and Bollywood(North India), now releasing a south indian movie in south will great higher positive reviews as compared to being released in north.
Hence overe all three questions are needed to be addressed her to evaluate the recommendation. Firstly is it really the quality of movie that has degraded or the availability of better competitor company, secondly where is the movie realsed is it released in a location where it it dedicated to specific people in that case the number of positive reviews migth go up but the number of viewers migh decrease significantly. Lastly the quetion that needs to be addressedis the promotion strategy of the production company, is it well suited enough to reach the population as large as last year if not then what are the changes that were made and its impact needs to be evaluated.
I would summarize by stating that if the first quetion is the reason then the advertising directors recommendation to increase the budget for promotion is of no good infact adding that budget to hire better actors more liked by the people will lead to increase in popularity of the company. On the other hand if second and third reason are true then surely there is need to redefine the promotion strategy to reach the higher number of public and if needed the budget of promotion can be increased.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 455 350
No. of Characters: 2151 1500
No. of Different Words: 205 200
Fourth Root of Number of Words: 4.619 4.7
Average Word Length: 4.727 4.6
Word Length SD: 2.624 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 37.917 21.0
Sentence Length SD: 14.93 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.611 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 224, Rule ID: GAVE_GIVE[1]
Message: Did you mean 'give'?
Suggestion: give
...f Super Screen Movie Production Company gave states that the number of people viewin...
^^^^
Line 5, column 206, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...t the lack of reach towards the public. As per my understanding the higher percent...
^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...pared to being released in north. Hence overe all three questions are needed to...
^^^^^
Line 9, column 158, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he quality of movie that has degraded or the availability of better competitor co...
^^
Line 9, column 278, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: it
...lsed is it released in a location where it it dedicated to specific people in that ca...
^^^^^
Line 9, column 362, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ase the number of positive reviews migth go up but the number of viewers migh dec...
^^
Transition Words or Phrases used:
but, first, firstly, hence, if, lastly, really, second, secondly, so, then, third, well, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2190.0 2260.96107784 97% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 4.81318681319 5.12650576532 94% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.67741203423 2.78398813304 96% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.459340659341 0.468620217663 98% => OK
syllable_count: 703.8 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 37.0 22.8473053892 162% => The Avg. Sentence Length is relatively long.
Sentence length SD: 87.2433935735 57.8364921388 151% => OK
Chars per sentence: 182.5 119.503703932 153% => OK
Words per sentence: 37.9166666667 23.324526521 163% => OK
Discourse Markers: 8.83333333333 5.70786347227 155% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.143077715587 0.218282227539 66% => OK
Sentence topic coherence: 0.0620792791707 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0883090673063 0.0701772020484 126% => OK
Paragraph topic coherence: 0.0873838865489 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.0626519716791 0.0628817314937 100% => OK
Essay readability:
automated_readability_index: 20.2 14.3799401198 140% => OK
flesch_reading_ease: 42.38 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.5 12.197005988 135% => OK
coleman_liau_index: 11.21 12.5979740519 89% => OK
dale_chall_readability_score: 8.91 8.32208582834 107% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 16.8 11.1389221557 151% => OK
text_standard: 17.0 11.9071856287 143% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.