Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
This argument that states the Super screen should allocate a greater share of their budget next year to reach the public through advertising is not completely sound and ignores certain crucial assumptions.
First, the argument states that the percentage of positive reviews has increased over the past year, however, it does not state the amount that the positive reviews have increased. This percentile increase could be very small, therefore, not have any major significance on the amount of positive reviews that Super Screen-produced movies are actually recieving. Therefore, the thought of allocating more money towards marketing, may not be the solution to their issue.
Secondly, the argument assumes that Super Screen is not performing enough movie advertising right now. No where in the argument do they speak about the modes or intensity of the type of marketing that they are currently performing . Additionally, they don't speak of how much they allocate on certain movies, whether it be on the blockbuster hits or a local indie film.. For all the reader knows, they are not performing any type of movie advertisement since no information is given. Therefore, allocating additional money towards advertising, may not fix the issue.
Lastly, the argument assumes that the type of movies that the reviewers are giving positive reviews to are movies that the public would enjoy. Movie reviewers review all movies, as it is part of their employment. If during the time of more positive movie reviews, there was an abundance of horror movies released and the general public did not enjoy this genre, fewer people would be attending Super Screen-produced movies. Therefore, the issue may lie in other places, and not for the lack of advertising.
Ultimately, the argument that Super Screen should allocate greater share of its budget next year for advertising is flawed. The evidence in support of this conclusion includes not including information regarding the increase in marks, what type of marketing they are performing currently, and that the general public wants to see the genre of movies that are being released. Ultimately, this argument would be improved if the author included information regarding actual statistics from the marketing department, details on their current marketing strategy, and information regarding the type of movies that the general public enjoys to view.
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 63
- Theist way for society to prepare its young people for leadership in government, industry, etc, or other fields is by instilling in them a sense of cooperation, not competition. 60
Grammar and spelling errors:
Line 5, column 104, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: Now
...ing enough movie advertising right now. No where in the argument do they speak abo...
^^
Line 5, column 231, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...eting that they are currently performing . Additionally, they don't speak of ...
^^
Line 5, column 374, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
...e blockbuster hits or a local indie film.. For all the reader knows, they are not ...
^^
Line 7, column 322, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...dance of horror movies released and the general public did not enjoy this genre, fewer people ...
^^^^^^^^^^^^^^
Line 9, column 303, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... are performing currently, and that the general public wants to see the genre of movies that a...
^^^^^^^^^^^^^^
Line 9, column 613, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...n regarding the type of movies that the general public enjoys to view.
^^^^^^^^^^^^^^
Discourse Markers used:
['actually', 'first', 'however', 'if', 'lastly', 'may', 'regarding', 'second', 'secondly', 'so', 'therefore']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.258293838863 0.25644967241 101% => OK
Verbs: 0.168246445498 0.15541462614 108% => OK
Adjectives: 0.0734597156398 0.0836205057962 88% => OK
Adverbs: 0.0663507109005 0.0520304965353 128% => OK
Pronouns: 0.0331753554502 0.0272364105082 122% => OK
Prepositions: 0.120853080569 0.125424944231 96% => OK
Participles: 0.0521327014218 0.0416121511921 125% => OK
Conjunctions: 2.80927684579 2.79052419416 101% => OK
Infinitives: 0.0118483412322 0.026700313972 44% => Some infinitives wanted.
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.111374407583 0.113004496875 99% => OK
Modal_auxiliary: 0.021327014218 0.0255425247493 83% => OK
WH_determiners: 0.0142180094787 0.0127820249294 111% => OK
Vocabulary words and sentences:
No of characters: 2408.0 2731.13054187 88% => OK
No of words: 379.0 446.07635468 85% => OK
Chars per words: 6.35356200528 6.12365571057 104% => OK
Fourth root words length: 4.41224685777 4.57801047555 96% => OK
words length more than 5 chars: 0.411609498681 0.378187486979 109% => OK
words length more than 6 chars: 0.300791556728 0.287650121315 105% => OK
words length more than 7 chars: 0.224274406332 0.208842608468 107% => OK
words length more than 8 chars: 0.155672823219 0.135150697306 115% => OK
Word Length SD: 2.80927684579 2.79052419416 101% => OK
Unique words: 177.0 207.018472906 85% => OK
Unique words percentage: 0.467018469657 0.469332199767 100% => OK
Word variations: 49.2118983474 52.1807786196 94% => OK
How many sentences: 15.0 20.039408867 75% => OK
Sentence length: 25.2666666667 23.2022227129 109% => OK
Sentence length SD: 64.9412041773 57.7814097925 112% => OK
Chars per sentence: 160.533333333 141.986410481 113% => OK
Words per sentence: 25.2666666667 23.2022227129 109% => OK
Discourse Markers: 0.733333333333 0.724660767414 101% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 6.0 3.58251231527 167% => OK
Readability: 55.3458223395 51.9672348444 107% => OK
Elegance: 1.61061946903 1.8405768891 88% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.42902342057 0.441005458295 97% => OK
Sentence sentence coherence: 0.146652091183 0.135418324435 108% => OK
Sentence sentence coherence SD: 0.0998750027826 0.0829849096947 120% => OK
Sentence paragraph coherence: 0.634500076322 0.58762219726 108% => OK
Sentence paragraph coherence SD: 0.184933042182 0.147661913831 125% => OK
Sentence topic coherence: 0.205953080651 0.193483328276 106% => OK
Sentence topic coherence SD: 0.0644060618264 0.0970749176394 66% => OK
Paragraph paragraph coherence: 0.426303983334 0.42659136922 100% => OK
Paragraph paragraph coherence SD: 0.0926128863134 0.0774707102158 120% => OK
Paragraph topic coherence: 0.303378590221 0.312017818177 97% => OK
Paragraph topic coherence SD: 0.0347896241921 0.0698173142475 50% => OK
Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 11.0 6.46551724138 170% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 14.0 14.657635468 96% => OK
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations to cover all aspects.