The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
This memorandum from the manager of WWAC radio station asserts that WWAC must change format from rock-music to news and talk format, by arguing about the news and talk's popularity and increasing old people in their locality reducing their slales. This argument has flaws and below are four evidences that are needed to be provided to be able to evaluate this agrument accurately.
Firstly, the memorandum states that the population growth is because of an increase in intake of people after their retirement into the area, but there could be a chance of their children or grandchildren who might also join them. For instance, there are still famalies who live together, so although on paper the house would be in the name of olderly people, it could be inhabited by younger people as well. So more evidence regarding the exact proportion of old people in the locality should be provided.
Morover, there could be a possibility that the area was predominantly filled with older people, even before the population increase, which could mean that there hasn't been a change in taste of music among people. For example, there is a posibility that the older people in the area loved rock music very much and thus prefered WWAC radio. So accurate evidence regarding the earlier and now percentages of old people should be provided in order to evaluate the argument effectively.
Thirdly, there is a possibility that a monopoly is being held by some other company in news and talk format, which means that even if WWAC radio shift to news and talk format, there is no guarantee of sucess. For instance, there is a technological boom right now and smartphone market is on a rise, but this doesn't mean that any new company will be able to thrive. On the contrary, because of smartphone market being so lucrative, competition will be at an all time high and thus a sucess of a company will be meager. So accurate evidence regarding the viability of coverting to news and talk format must be provided.
Fourthly, there could be innovations in the way in which music is displayed, allowing larger chunks of intrest to foster and increasing the overall sales. Dismissing the current rock-music format altogether because of the recent slump would be foolish without further evaluation of the needs of people in the area.
This argument is definitly flawed and more evidence regarding the above mentioned four points should be provided in order to evaluete this arguemnt accurately. Providing evidence will enable the company to decide if or not to change their format and would give valuable insight on how they may get their sales higher without making radical changes blandly.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 19 2
No. of Sentences: 16 15
No. of Words: 451 350
No. of Characters: 2176 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 4.825 4.6
Word Length SD: 2.529 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.188 21.0
Sentence Length SD: 7.51 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.641 0.50
Sentence-Sentence Coherence: 0.074 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 162, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...n increase, which could mean that there hasnt been a change in taste of music among p...
^^^^^
Line 7, column 309, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...martphone market is on a rise, but this doesnt mean that any new company will be able ...
^^^^^^
Line 11, column 214, Rule ID: IF_OR_NOT[1]
Message: This is a non-standard phrase. Did you mean 'whether or not'?
Suggestion: whether or not
...dence will enable the company to decide if or not to change their format and would give v...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, so, still, third, thirdly, thus, well, for example, for instance, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2230.0 2260.96107784 99% => OK
No of words: 449.0 441.139720559 102% => OK
Chars per words: 4.96659242762 5.12650576532 97% => OK
Fourth root words length: 4.60321845022 4.56307096286 101% => OK
Word Length SD: 2.59529800758 2.78398813304 93% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.478841870824 0.468620217663 102% => OK
syllable_count: 711.9 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 42.2850723512 57.8364921388 73% => OK
Chars per sentence: 139.375 119.503703932 117% => OK
Words per sentence: 28.0625 23.324526521 120% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.141770680697 0.218282227539 65% => OK
Sentence topic coherence: 0.0523413227535 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0748700990933 0.0701772020484 107% => OK
Paragraph topic coherence: 0.0872353976651 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.0673361888144 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.