The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
According to the prompt, the concerning issue is the declining profits of Movies Galore's store. The speaker of the passage above states that, by reducing operating expenses the store would be able to manage the profit margins. As an evidence to the statement he claims the new policies implemented at the downtown Marston store. This is a poorly reasoned argument and It fails to be convincing, here are the reasons why -
To begin with, let us understand the situation of Marston store. The store reduces its working hours and clears out a specific part of its stock. Was it profitable for the store? Was there a increase in number of customers? Were there positive feedbacks about the new changes? Nothing more than the fact that 'there were only few complaints' was provided to us. So forming an argument that all other stores should follow Marston with out any statistical evidence to support it questionable.
Even if we discuss the methods undertaken by Marston store regarding the reduced open hours or stock elimination, the factors affecting such factors for each store are dynamic. For example, in a major cosmopolitan people would prefer a 24*7 services compared to countryside regions were streets die down way earlier. About eliminating DVDs released more than a year ago, it solely goes with the line of reasoning that what people in the locality would prefer. Reducing operating expenses could be substantially prove to be a solution but we could no overlook the fact that it has no fairly reasoned argument to buttress it.
At the beginning of the prompt, the speaker mention how raising prices would not be a good option. Could be it that the discounts provided by Movie Galore's has a significant effect behind it's plummeting profits? Even if they are famous for comparatively less prices, if such schemes are bringing harm to their economy - Movies Galore should consider raising prices accordingly.
To sum it up, Movies Galore could form better solution for the situation, the solution should be based on statistics, analytics and should be dynamic considering that the factor affecting profit, sale and product preferences changes with location and type of locality.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 228, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...d be able to manage the profit margins. As an evidence to the statement he claims ...
^^
Line 3, column 190, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... it profitable for the store? Was there a increase in number of customers? Were t...
^
Line 3, column 428, Rule ID: WITH_OUT[1]
Message: This word is usually written together. Did you mean 'without'?
Suggestion: without
... all other stores should follow Marston with out any statistical evidence to support it ...
^^^^^^^^
Line 7, column 255, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun prices is countable.
Suggestion: fewer
...en if they are famous for comparatively less prices, if such schemes are bringing ha...
^^^^
Transition Words or Phrases used:
accordingly, but, if, look, regarding, so, for example, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1838.0 2260.96107784 81% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.10555555556 5.12650576532 100% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.70344764379 2.78398813304 97% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.580555555556 0.468620217663 124% => OK
syllable_count: 572.4 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 54.8949895395 57.8364921388 95% => OK
Chars per sentence: 102.111111111 119.503703932 85% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 3.83333333333 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255680539831 0.218282227539 117% => OK
Sentence topic coherence: 0.0817832387444 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.07732048199 0.0701772020484 110% => OK
Paragraph topic coherence: 0.146866185438 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0700698604102 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 9.23 8.32208582834 111% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 228, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...d be able to manage the profit margins. As an evidence to the statement he claims ...
^^
Line 3, column 190, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... it profitable for the store? Was there a increase in number of customers? Were t...
^
Line 3, column 428, Rule ID: WITH_OUT[1]
Message: This word is usually written together. Did you mean 'without'?
Suggestion: without
... all other stores should follow Marston with out any statistical evidence to support it ...
^^^^^^^^
Line 7, column 255, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun prices is countable.
Suggestion: fewer
...en if they are famous for comparatively less prices, if such schemes are bringing ha...
^^^^
Transition Words or Phrases used:
accordingly, but, if, look, regarding, so, for example, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1838.0 2260.96107784 81% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.10555555556 5.12650576532 100% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.70344764379 2.78398813304 97% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.580555555556 0.468620217663 124% => OK
syllable_count: 572.4 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 54.8949895395 57.8364921388 95% => OK
Chars per sentence: 102.111111111 119.503703932 85% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 3.83333333333 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255680539831 0.218282227539 117% => OK
Sentence topic coherence: 0.0817832387444 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.07732048199 0.0701772020484 110% => OK
Paragraph topic coherence: 0.146866185438 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0700698604102 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 9.23 8.32208582834 111% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.