The following appeared in a newsletter offering advice to investors. “Over 80 percent of the respondents to a recent survey indicated a desire to reduce their intake of foods containing fats and cholesterol, and today low-fat products abound in many food stores. Since many of the food products currently marketed by Old Dairy Industries are high in fat and cholesterol, the company’s sales are likely to diminish greatly and company profits will no doubt decrease. We therefore advise Old Dairy stockholders to sell their shares, and other investors not to purchase stock in this company.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the advice and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the advice.
The author made his advice based on several assumptions, and to decide to take this advice by not investing in the company should be after answering some questions related to these assumptions.
First of all the survey, are the results of the survey can be trusted? The author should give more details about the survey and what portion of people the survey aimed? , and if this portion can be generalized to the whole population, also even the 80 percent who answered “reducing their consumption of fats products” this does not mean they will get rid entirely of high fat foods, some of these food cannot be replaced and if they can be replaced, some people love them knowing their disadvantage and they might continue buying them in lesser amount. To recap, the survey does not give an accurate measure of the decline the author talks about, if the decline is going to happen at the first place.
Second, the author assumed that the increase in low-fat products will cause a decline in the sales of the high-fat products, but the companies that produce low-fat products might reduce the production of high-fat products. In other words the author should give more details about the level of production of high-fat product, maybe with less production the competence will be reduced and greater sales would be achieved.
Third, the author assumed the company won’t produce low-fat products and here comes the question, what is the company position of producing low-fat products? , and if the decline in purchasing high-fat product is real, is the company going to remain at its old products? , any possible future investor in the company should at first asks questions about the company’s vision related to this new trend of production.
The advice might avoid investor making bad decision if it is based on complete understanding of the whole situation with all the details given by the author.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 319 350
No. of Characters: 1542 1500
No. of Different Words: 150 200
Fourth Root of Number of Words: 4.226 4.7
Average Word Length: 4.834 4.6
Word Length SD: 2.372 2.4
No. of Words greater than 5 chars: 116 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 49 40
No. of Words greater than 8 chars: 21 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 39.875 21.0
Sentence Length SD: 21.722 7.5
Use of Discourse Markers (%): 0.875 0.12
Sentence-Text Coherence: 0.461 0.35
Sentence-Para Coherence: 0.812 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 172, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...hat portion of people the survey aimed? , and if this portion can be generalized ...
^
Line 3, column 405, Rule ID: THIS_NNS[2]
Message: Did you mean 'this food' or 'these foods'?
Suggestion: this food; these foods
...rid entirely of high fat foods, some of these food cannot be replaced and if they can be r...
^^^^^^^^^^
Line 7, column 165, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...position of producing low-fat products? , and if the decline in purchasing high-f...
^
Line 7, column 278, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ny going to remain at its old products? , any possible future investor in the com...
^
Transition Words or Phrases used:
also, but, first, if, may, second, so, third, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1608.0 2260.96107784 71% => OK
No of words: 318.0 441.139720559 72% => More content wanted.
Chars per words: 5.05660377358 5.12650576532 99% => OK
Fourth root words length: 4.22286093782 4.56307096286 93% => OK
Word Length SD: 2.61983953054 2.78398813304 94% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 486.9 705.55239521 69% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.9670363093 57.8364921388 142% => OK
Chars per sentence: 146.181818182 119.503703932 122% => OK
Words per sentence: 28.9090909091 23.324526521 124% => OK
Discourse Markers: 6.72727272727 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224183955295 0.218282227539 103% => OK
Sentence topic coherence: 0.0905436522662 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0682219854451 0.0701772020484 97% => OK
Paragraph topic coherence: 0.113302894403 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0713240960453 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.66 12.5979740519 100% => OK
dale_chall_readability_score: 8.55 8.32208582834 103% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.