The following was presented as part of a business plan by Apex Corporation.
“To answer the increased demand for artisanal coffee, Apex Corporation is releasing a
new line of coffee, ‘Gourmet Select.’ Apex Corporation will first introduce the coffee
into major supermarkets, where it hopes word-of-mouth advertising will sustain
sales. After a few months Apex Corporation will run an advertising campaign aimed
at television and radio while simultaneously releasing the brand to several major
chain restaurants. Based on this strategy, Apex Corporation hopes to make ‘Gourmet
Select’ one of the top sellers in the coffee market.”
Write a response in which you examine the stated and/or unstated assumptions of the
argument. Be sure to explain how the argument depends on these assumptions and what
the implications are for the argument if the assumptions prove unwarranted
This plan looks pretty good at first, also it might stand and achieve what the company aimed for, but from logical perspective there are some unanswered questions related to some details within the plan.
First of all, the idea of starting a new line based on an increase in a type of coffee does not some logical, what if the new line does not attract consumers? , is the only reason for starting this line is that more be people buy artisanal coffee? , the new line should at least scientifically examined on a certain sample to be sure to achieve the expected result.
Second, the idea that the company is confident that word-of-mouth advertising will work is a 0little bit silly, I am the kind of person who likes to buy things used to buy it seeing something new in the store does not mean to buy it and so many people, the company should advertise it more seriously at first to ensure that people know about, word-mouth advertising is not enough to ensure that, in the contrary this weak type of advertising may hurt the reputation of the product in case some people tried it but did not like it, they might spread among their friends “it is not a good coffee don’t buy it” even if it might be one opinion among others who might like it but this one opinion might accumulate and affect the product in the absence of major advertising proving otherwise.
The product should be advertised to TV and radio immediately after releasing the product because the time the company is waiting such word-mouth takes place another company might produce a similar product and advertise it widely that restaurants would not accept it, or consider it dull product if the word-mouth advertising would not work well and the product did not achieve the sales required in the past few months.
There are a lot of gaps within the company’s plan rather than the bad timing when it comes to advertising the product.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 6 15
No. of Words: 338 350
No. of Characters: 1534 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.288 4.7
Average Word Length: 4.538 4.6
Word Length SD: 2.453 2.4
No. of Words greater than 5 chars: 101 100
No. of Words greater than 6 chars: 70 80
No. of Words greater than 7 chars: 37 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 56.333 21.0
Sentence Length SD: 22.764 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.496 0.35
Sentence-Para Coherence: 0.917 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 161, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...he new line does not attract consumers? , is the only reason for starting this li...
^
Line 3, column 250, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...at more be people buy artisanal coffee? , the new line should at least scientific...
^
Transition Words or Phrases used:
also, but, first, if, look, may, second, so, well, at least, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 2.0 16.3942115768 12% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1597.0 2260.96107784 71% => OK
No of words: 337.0 441.139720559 76% => More content wanted.
Chars per words: 4.73887240356 5.12650576532 92% => OK
Fourth root words length: 4.28457229495 4.56307096286 94% => OK
Word Length SD: 2.54454489309 2.78398813304 91% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.513353115727 0.468620217663 110% => OK
syllable_count: 498.6 705.55239521 71% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 7.0 19.7664670659 35% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 48.0 22.8473053892 210% => The Avg. Sentence Length is relatively long.
Sentence length SD: 238.832107369 57.8364921388 413% => The lengths of sentences changed so frequently.
Chars per sentence: 228.142857143 119.503703932 191% => OK
Words per sentence: 48.1428571429 23.324526521 206% => Less words per sentence wanted.
Discourse Markers: 11.7142857143 5.70786347227 205% => Less transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0916954028901 0.218282227539 42% => OK
Sentence topic coherence: 0.0522680660935 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0257267402493 0.0701772020484 37% => Sentences are similar to each other.
Paragraph topic coherence: 0.0583050963942 0.128457276422 45% => OK
Paragraph topic coherence SD: 0.0269013253417 0.0628817314937 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 25.0 14.3799401198 174% => OK
flesch_reading_ease: 31.22 48.3550499002 65% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 20.8 12.197005988 171% => OK
coleman_liau_index: 11.1 12.5979740519 88% => OK
dale_chall_readability_score: 8.97 8.32208582834 108% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 21.2 11.1389221557 190% => OK
text_standard: 21.0 11.9071856287 176% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.