'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Their are a variety of evidences required to evaluate the mitigation suggested for increasing the numbers of viewers and thus the business dependent on it. As suggested by the passage, most of the compliants were regarding the coverage of weather and local news. Thus the only issue addressed and analysed in the passage is the volubility of the news.
The first and the foremost thing is to evaluate the authenticity and the extent of validity of the news telecasted. Their reasons have not been fully understood or documented. The clear assumption seems to be that the issues are with the volume of the news related with weather and local issues and the time devoted to it. But meteorology is an unpridictable field and the weather news is more often than not inaccurate. Thus the quality instead of quality of the news broadcasted needs to be analysed further. This might weaken the conclusion if it turns out to be true.
The second possibility overlooked is that the local news aired might have formented up the crowd to be vehement in their complaints. The local news is related with the things happening around them and at times people directly concerned with it might be affected or reprehensive of the news aired. Say for instance people in some parts of India consider cow as an embodiment of the santimonious forces and is a religious element in the Hindu culture. The local news might have aired the news about a local butcher or a slaughter house which seels infected beef. This can hurts the people and they might have reservations about the news which have not been carefully analysed.
Also the advertisement companies might have one major reason related with the number of viewers but the other overlooked possiblity might be the economial factors that affect their relationship with the news agency. Their business tem might be too contemptous or dictatorial in their approach to control certain advertisements and this might have yielded the knots of their business ties with the ultimate cause being the reduced number of followers. The dependence of a variety of such issues have not been properly analysed.
the concern here is that revenue lost is only due to this occurance. Other factors might include competing prices offered by competant news agencies. They might have attracted the buyers with lesser stringent knots on their throats as to what kind of advertisements they air. Their economic and busineess conditions might be far more suitable for business to flourish.
To evaluate this better surveys need to be conducted. They should be related with the analysis of the news, the business teamand competinf companies. This might help in strenghtening or weaken the argument that have been stated if the outcome is really the volume of the news aired is quite large.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 468 350
No. of Characters: 2299 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 4.912 4.6
Word Length SD: 2.654 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.5 21.0
Sentence Length SD: 7.405 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: There
Their are a variety of evidences required to ...
^^^^^
Line 1, column 264, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...the coverage of weather and local news. Thus the only issue addressed and analysed i...
^^^^
Line 5, column 422, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...news is more often than not inaccurate. Thus the quality instead of quality of the n...
^^^^
Line 9, column 571, Rule ID: DID_BASEFORM[2]
Message: The verb 'can' requires the base form of the verb: 'hurt'
Suggestion: hurt
...use which seels infected beef. This can hurts the people and they might have reservat...
^^^^^
Line 13, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... have not been carefully analysed. Also the advertisement companies might have ...
^^^^
Line 17, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
... have not been properly analysed. the concern here is that revenue lost is on...
^^^
Transition Words or Phrases used:
also, but, first, if, look, really, regarding, second, so, then, thus, as to, for instance, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2355.0 2260.96107784 104% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 5.03205128205 5.12650576532 98% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.69873317494 2.78398813304 97% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.463675213675 0.468620217663 99% => OK
syllable_count: 729.9 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.4659327592 57.8364921388 79% => OK
Chars per sentence: 98.125 119.503703932 82% => OK
Words per sentence: 19.5 23.324526521 84% => OK
Discourse Markers: 4.125 5.70786347227 72% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 14.0 4.67664670659 299% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.204760078349 0.218282227539 94% => OK
Sentence topic coherence: 0.0709049346846 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0572187019749 0.0701772020484 82% => OK
Paragraph topic coherence: 0.127689468183 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0605047565545 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.46 8.32208582834 102% => OK
difficult_words: 115.0 98.500998004 117% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.