The business manager of the television station decides to increase the time devoted to weather and local news, as he believed that after the increase cover of national news(resulting in a lesser coverage for local and weather news) caused the complaints from viewers and cancellation of advertising contracts from local businesses. I feel there is a need for more evidence for the manager to go on with his decision.
Firstly, there is a need of information about the percentage of viewers who are complaining about the stations coverage of weather and local news. For instance, if there are only complaints from around 100 viewers with a station where around 1 million people tune in every night, then then station should not be worried about losing viewers. If a reasonable ratio of the viewers are station are complaining about the news coverage then the station could consider changing the content of news they are providing to the public.
Secondly, there is no indication whatsover that local businesses have cut their contracts with the television status just because of the news coverage of the station. For example, it could be the case that over the last year, the local businesses, having a contract with the station, have not been making enough money to continue their contract. Or due to some regional factors all local companies have started shutting down, hence cancelling their advertising contracts. There is a need for more data as to why local companies have been cancelling their contract with the station before the station decides to change the coverage.
Finally, the manager doesn't provide any information that the television station is losing advertising revenue. For instance, it could be possible that national businesses have started advertising in their station, in the place of local businesses, due to the increased national news coverage over the past year. If this is the case, then toning down the national coverage could affect their relationship with national businesses.
To conlude, I feel there is a need for more evidence, related to the customers complaints, that is, why they are complaining and the number of complaints being received. Also data related to why local businesses have stopped advertising in the station should be collected, and whether the station is losing revenue due to it. Thus, the manager, if able to collect the information requested above, will be able to make a more educated decision about the station's coverage keeping his viewers and revenue in mind.
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this period most of the complaint 73
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e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 15 15
No. of Words: 412 350
No. of Characters: 2067 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.505 4.7
Average Word Length: 5.017 4.6
Word Length SD: 2.648 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.467 21.0
Sentence Length SD: 8.413 7.5
Use of Discourse Markers (%): 0.933 0.12
Sentence-Text Coherence: 0.405 0.35
Sentence-Para Coherence: 0.635 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 103, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...f viewers who are complaining about the stations coverage of weather and local news. For...
^^^^^^^^
Line 3, column 281, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: then
...d 1 million people tune in every night, then then station should not be worried about los...
^^^^^^^^^
Line 3, column 343, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ld not be worried about losing viewers. If a reasonable ratio of the viewers are s...
^^
Line 7, column 22, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e the coverage. Finally, the manager doesnt provide any information that the televi...
^^^^^^
Line 9, column 171, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...he number of complaints being received. Also data related to why local businesses ha...
^^^^
Line 9, column 454, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...make a more educated decision about the stations coverage keeping his viewers and revenu...
^^^^^^^^
Transition Words or Phrases used:
also, finally, first, firstly, hence, if, second, secondly, so, then, thus, as to, for example, for instance, i feel
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2122.0 2260.96107784 94% => OK
No of words: 411.0 441.139720559 93% => More content wanted.
Chars per words: 5.16301703163 5.12650576532 101% => OK
Fourth root words length: 4.50256981431 4.56307096286 99% => OK
Word Length SD: 2.71391751881 2.78398813304 97% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.425790754258 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 666.9 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 54.0477155443 57.8364921388 93% => OK
Chars per sentence: 141.466666667 119.503703932 118% => OK
Words per sentence: 27.4 23.324526521 117% => OK
Discourse Markers: 7.73333333333 5.70786347227 135% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.287177710092 0.218282227539 132% => OK
Sentence topic coherence: 0.110822211737 0.0743258471296 149% => OK
Sentence topic coherence SD: 0.105279448658 0.0701772020484 150% => OK
Paragraph topic coherence: 0.186797535232 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.100557037494 0.0628817314937 160% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.05 8.32208582834 97% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.